Tell Your Story’s Raquel Roman Named One of Chicago’s Top Women in Marketing

[caption id="attachment_6128" align="aligncenter" width="640"] Photo credit: Digital Megaphone[/caption] Tell Your Story Content Marketing Manager Raquel Roman received a special honor from Digital Megaphone today, International Women's Day. Named one of Chicago's top women in marketing, Raquel was recognized as part of the next generation of brilliant marketers. It's a well-deserved honor, and speaks to the knowledge, dedication, work ethic and marketing savvy we see in Raquel every day at Tell Your Story. SaveSave...

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Tell Your Story Talks Brand Purpose on Cranium Studio Blog

Tell Your Story Founder George Rafeedie shares his thoughts on how identifying and communicating a brand's purpose is essential for marketing success on the Cranium Studio blog, Brand Musings.   Read what George had to say and see examples of purpose-driven branding here: Brand Purpose, Key to Content Marketing Success...

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#BMA14 From Afar

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Since the Tell Your Story team is staffing the 2014 Global BMA Conference media room, my colleagues are front and center for BMA14. As a remote team member, I’m taking part from hundreds of miles away. It really says something when your eyes simply cannot keep up with your Twitter feed. Follow #BMA14, the official event hashtag, and watch your feed explode with quotes, observations, photos and real-time session takeaways. There is always much anticipation and excitement surrounding the annual BMA conference, the largest b2b marketing conference in the entire world, and this year is no different. The buzz is palpable, even if you aren’t there in person. ...

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Forget Relying on Tools. Focus on Developing Your Skills Instead

  If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don’t matter. Your foundation does. This article points out that the real value lies in your ability to communicate, and that’s where you should strive for expertise. We couldn’t agree more.   Read the source article at entrepreneur.com...

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6 Habits of Great Connectors

We all know that networking is a key factor to success, whether you're a recent grad or someone with years of experience. But there's more to it than collecting business cards. At its heart, networking is about connecting on a personal level and building relationships, but in a room full of strangers that may not always be easy. That's why we love this Inc article that discusses six simple - but very effective - habits of the best networkers, starting with something as easy as "smile." Read more here:   Read the source article at inc.com...

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Full Time Social Media and PR Specialist Wanted

We are looking for a full time Social Media and PR Specialist to join our team.  We are looking for someone with 2 to 3 years of experience with a PR firm or marketing agency, in a similar role.  The candidate would need the ability to work remotely, however, there will be shared office availability.  Benefits would include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   We will be evaluating candidates based on the following criteria:   Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like building products and trucking and financing and technology and home health care, and more. There is also opportunity for sports/sponsorship social media and PR work.  The candidate must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop...

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What does #Twitter’s IPO mean for marketers?

[caption id="attachment_1684" align="aligncenter" width="288"] Source: Link[/caption] Since Twitter announced that it filed for IPO in early October, the interwebs have been buzzing with excitement and curiosity.  What will the final share price be? Can Twitter generate revenues and profits from its business? Hello, anyone remember Facebook’s IPO? And most importantly, what does this mean for “my” industry?   With over 200 million users Twitter is hardly an underground experience, but people are speculating whether this IPO will finally push Twitter mainstream.  With “TWTR” flashing across the ticker, we think that those not currently engaging with this platform might be intrigued enough to sign up. Especially since the share price was announced at $26 and is now trading at $45 per share (as of 10:30 a.m. CST, 11/7/2013.) A whole new generation of consumers is paying attention to Twitter now and no doubt brands and marketers are strategizing on how best to connect and...

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Tell Your Story is on a Mission

We’ve thrown our hat in the ring for a Chase Mission Main Street℠ Grant, and we would love your support.  VOTE HERE. Or read more to learn more.   What is Mission Main Street℠ Grants?  Mission Main Street℠ Grants is a program by Chase that awards 12 small businesses grants of $250,000 to help grow their businesses.  The program is sponsored by Chase, Google and a diverse group of organizations.   To apply, each small business must create a business profile and answer five questions about their business that will be reviewed by panelists to determine the winners.  Tell Your Story has created a profile, which can be viewed here.  We also answered questions – in 500 characters or less – about Tell Your Story.  It’s sometimes hard answering questions in 500 characters, but I think we did a good job. If you agree, we would love your vote.   Tell us about your business. What...

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Amplifying Our Stories at #CMWorld

Tell Your Story was at Content Marketing World 2013 in Cleveland earlier this month, enjoying keynotes, break out sessions, Lunch and Learns and connecting with friends, old and new.  Attendees had the opportunity to take part in some fantastic content conversations throughout the conference, whether they were on site and in person or following #CMWorld and watching the live streaming sessions from a distance.  We're so glad Tell Your Story was there to be part of the “Amplify Your Story” dialogue.  Here are a few of our favorite pictures from the conference.  Visit us on Facebook to see more #CMWorld photos.   [caption id="attachment_1629" align="aligncenter" width="614"] Joe Pulizzi and George at #CMWorld[/caption] [caption id="attachment_1632" align="aligncenter" width="368"] Jonathan Mildenhall of Coca Cola talks Liquid Storytelling[/caption] [caption id="attachment_1635" align="aligncenter" width="512"] George at the Rock and Roll Hall of Fame[/caption]  ...

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Social Media Freelancer Wanted

We are looking for a Social Media and PR freelancer to work 15-30 hours per week. We need someone with 2 to 5 years of experience, ideally with another marketing agency or PR firm, in a similar role. Business-2-Business marketing and sponsorship experience a plus.   We will be evaluating candidates based on the following criteria:   Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like trucks and financing and technology and home health care and drywall, and more. They must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop creative briefs.   Social Media: We need someone who is familiar and not afraid of diving into and implementing newly established social media programs for our clients. Must understand how we use social media outlets like Twitter, Facebook, YouTube, Pinterest, Wordpress and others to...

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