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Intern’s View: Tell Your Story Welcomes Lucy Dwyer

Hi! My name is Lucy Dwyer and I’m Tell Your Story’s new summer intern. I’m super excited to get hands-on experience in the world of PR, marketing and storytelling. I’m a rising junior in the Medill School of Journalism at Northwestern University where I’m majoring in journalism, minoring in sociology and pursuing a certificate in Integrated Marketing Communications. At school, I design and write for North by Northwestern, a student-centered magazine, and head up social media for Nine Lives, a storytelling podcast. I’m passionate about using my journalistic skills to build better brands.   Outside of school, I spend most of my time managing my Instagram account, @thefoodiefriend. As a long time lover of food, I started The Foodie Friend in 2015 as an outlet to post the numerous food photos I was accumulating on my phone. Today, I have more than 15,000 followers. I really enjoy exploring new restaurants in Chicago, interacting...

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Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B

When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job.   I want to meet people, be inspired by stories, and feel moved to do something different or be reminded of what I need to do to be more successful and fulfilled.   That said, my highlight of the 2017 Masters of B2B Marketing (I still call it BMA) Conference earlier this month in Chicago was one great slide by keynote speaker Tamara McCleary (@TamaraMcCleary).     Tamara’s talk was on innovative personal branding and becoming an influencer. The slide and discussion that really hooked me included three simple things to think about:   Be real. Be courageous. Lead.   Simple. Powerful. Moving. These are the types of things that...

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Join Our Team: Summer Internship

Tell Your Story is looking for a Summer Intern! The candidate would need the flexibility to work at our downtown Chicago office, as well as at a shared office space in Wilmette. Hours would range from 30 hours to 40 hours per week for an agreed upon month-to-month stipend.   Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients, including healthcare, senior living, building products, software, and more.   Day to day responsibilities to include: Create engaging content for social channels (Facebook, Twitter, LinkedIn, etc.) Blog post and press release writing Measurement and reporting for social media metrics Content curation and research   We will be evaluating candidates based on the following criteria: Major in Marketing Communications or Public Relations Knowledge of available tools and platforms in the social media space Previous internship or...

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Getting To a Great Purpose for Powerful Storytelling

“I had a great day today.”   A simple sentence you may hear often. You may actually say it often. Or maybe not.   “I had a great day today.”   At the opening of our client's OutMatch Insights: Live!, OutMatch CEO Greg Moran talked about what drives him and what drives OutMatch. Simply stated, he wants more people, after a long day of work, to say, “I had a great day today.”   Say it. “I had a great day today.”   That struck me as an incredibly powerful and purposeful reason “why” a company exists. Especially for a company who uses data, analytics and psychology to determine success factors of specific specific people for specific jobs.   “I had a great day today.”   How many people can actually say that after a long day at work?   How many people can say that half the time after a long day of work?   Most of our lives is spent at work or worrying about work. So...

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I Am Not a Content Marketer

  “So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied.   “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed.   Excuse me for finally saying something that has been bugging me for quite some time, but didn’t know how to articulate.   Here it goes.   I consider myself a marketer. I am not a content marketer. I am a marketer.   To all attendees of Content Marketing World 2016, we are not content marketers. We are marketers.   We don’t market content. We market stories. We market organizations. We market people. We market causes.   We are marketers.   We build plans and we are strategic. We provide counsel. We develop great and purposeful stories. We implement technology to make our stories more effective and measurable. We learn and we improve. We lead.   We are marketers.   We were inspired...

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Social Media Advertising 101: How to Get Started

Social news feeds have become a highly competitive space over the last few years, as platforms such as Facebook, Twitter, LinkedIn, and most recently, Instagram, have opened their self-service advertising models to all businesses. In order to get the maximum results and ROI desired from their content, brands and organizations are finding they have to “pay-to-play” in the social media game. Achieving stellar results organically is more difficult than ever as competition for eyeballs continues to increase, and various marketing research supports the notion that organic reach will be next to zero in the next few years.   Social media advertising, when planned, executed, optimized and measured correctly, is an effective way to: • Increase brand awareness • Extend content reach and help ensure content is served in the right place, at the right time • Promote thought leadership • Create engagement and dialogue among influencers and audiences • Drive targeted website traffic • Enhance SEO and build...

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George Rafeedie Story on Bootstrapping

Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America

As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story.   Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and their paths to success.   George discussed why effective story telling is crucial for an organization’s marketing efforts, in addition to a primary factor in overall business success and growth.   Hear how he’s applied his experience as a corporate marketer to build a small business that’s rooted in creating and sharing great stories through social PR.   ...

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Tell Your Story Talks Brand Purpose on Cranium Studio Blog

Tell Your Story Founder George Rafeedie shares his thoughts on how identifying and communicating a brand's purpose is essential for marketing success on the Cranium Studio blog, Brand Musings.   Read what George had to say and see examples of purpose-driven branding here: Brand Purpose, Key to Content Marketing Success...

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Top 5 Themes at #BMA15

Be More: Top 5 Themes from #BMA15

“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to strive for improvement in all areas. After attending dozens of sessions and combing thousands of posts on Twitter over the past few days, these 5 themes seemed to rise time and again for marketers looking to Be More. Customer experience and satisfaction is the catalyst for all marketing initiatives, but great customer service isn’t enough anymore. Experiential marketing is becoming the norm and successful brands are learning how to deliver exceptional experiences to their customers. Employees are the foundation and support system for customer loyalty, acquisition and retention. Every brand, regardless of industry, should make employee...

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Top 10 Takeaways from Day 2 of #BMA15

[caption id="attachment_3187" align="aligncenter" width="675"] The #BMA15 tweet wall on Day 2[/caption] There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are some of my favorites and some of the memorable sound bites from the day.   1. Joe Pulizzi. Just the guy to jump-start our brains after a night of staying out way too late. He talked about some of the characteristics of great content marketers, and gave examples of companies that do it right. Those who succeed document and write down their content strategy. It’s not enough to think about it, or have it in your head. And, they work to build an audience, a key component...

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