Tell Your Story interview with Google’s Jennifer Howard. Jennifer is head of Google’s btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn’t only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers […]
Effective Lead Generation for Medium BtoB Businesses Read More »
As part of the Chicago Business Marketing Association‘s “What’s Your Story?” video series, I talk about why I get involved. Watch other stories and videos on BMA’s YouTube channel. Our BMA Story BMA Chicago board member George Rafeedie discusses the value he gets out of his BMA membership.
One of the things we are often asked to do with our clients is to help plan for major trade show events. In the case of home health coding client Daymarck, we manage all marketing activities and support sales effort leading up to, during and after major shows. While on site, we perform a number
Integrating Traditional with Evolving Media Read More »
Great recap video of why the national Business Marketing Association conference leadership put together a team of volunteers to social media the heck out of the national conference. Once again, we were amazed at the power and opportunities we have to understand and deploy social media tactics to help build our brands and spread the
BMA Engage Social Media Team Read More »
We recently completed a video and started a YouTube channel for SmartSignal, a technology company that helps avoid the surprises of costly equipment hiccups and shutdowns in the power and oil/gas industries with their leading analytic predictive and diagnostic software, technologies and services. This video features SmartSignal’s Plant Availability and Performance Solution and communicates
Simple, fun and impactful way to tell your story Read More »
Last week we were part of a great team of people “covering” BMA Engage, the 2010 national conference of the Business Marketing Association. If you missed the action, don’t fear. A fabulous tool used during the conference helped aggregate all social media being conducted at the conference — twitter feeds, youtube videos, photos, blogging and
BMA Engage 2010 Reactions Read More »
Tell Your Story will be attending the national Business Marketing Association national conference this week in Chicago. We are part of the official social media team covering the event. If you can’t make the conference, follow the team here: http://www.marketing.org/i4a/pages/index.cfm?pageID=5126 Also, I along with other Northwestern integrated marketing graduate alum are putting on the IMC
Networking Week with Tell Your Story Read More »
We were awarded two Gold honors at the 27th Annual Chicago Business Marketing Association Tower Awards last week.For home healthcare coding client Daymarck, we entered work within two categories – “Total Communications Under $200,000” and “Video Production – Sales, Product and Corporate Promotions.” Being a small agency helping clients with smaller budgets, it is very
Two Gold Awards at Chicago BMA Towers Read More »
Rishad Tobaccowala from Publicis Group’s VivaKi talks about how the great innovators of history were builders first, and the same holds true through the history of great marketing. Hire and develop the creative builders first, let them fail and learn from their mistakes. He says that excellence, creativity and innovation start with great people and
Develop and inspire the builders of marketing Read More »
Share the BMA Love Latest membership promotion for the href=”http://bmachicago.orgChicago chapter of the Business Marketing Association We are long-time members of this great organization, and I chair the membership committee. Full disclosure.Join, renew or refer today for a chance to win a dinner for two at Rhapsody, a Blue Plate Restaurant
BMA Sweet Nothings Read More »
