As a brand communications agency, the idea of using artificial intelligence for content creation felt wrong at first. Especially when integrity and originality in our field are essential. But after attending the AI Marketing Institute’s AI Writers Summit and other industry workshops, we recognized there are many ways content creators can use AI—responsibly.

Here are 5 of our favorite AI writing practices

1. Finding the bad ideas      

Using AI is a good way to get the juices flowing on a particular topic. But more importantly, it will help you see what’s been done before. Ask ChatGPT to create 5 headlines about heart health, you’ll see all the overused and cliched lines (Love Your Heart), so you can avoid them at all costs.   

2. Learning something super fast

With AI, you can dramatically cut down on the time to learn something, so you can get to the writing faster — and spend more valuable time on things like developing a unique point of view or a hook that will give your content an edge.   

3. Creating standard info

Use ChatGPT as a starting point for content that is supposed to be standardized, like job descriptions or operating procedures. Then, add to it. It’s always a good idea to fact check AI content for any hallucinations (incorrect data), especially, when you’re using specific stats or claims.

4. Summarizing long content

ChatGPT can summarize long emails, transcripts, articles, etc., so you can quickly get the details you need. You can request bullet-points, key takeaways and conclusions, too. Just don’t upload anything that is confidential or proprietary.

5. Boosting SEO

When developing digital content, you can ask ChatGPT to provide key search words on a particular topic. Then you can bake those terms into your copy, so your website, blog posts, etc. get more visibility.

Use AI is a writing tool. Not a writing replacement.

It goes without saying, ChatGPT shouldn’t be authoring your content — especially when it needs to be original and reflective of your brand. But rather, AI can be a great writing tool, at your disposal that can help you work smarter and more efficiently. If you think your marketing agency is relying too heavily on AI, check out this post.

Background

We had the opportunity to see Paul Roetzer of the Marketing AI Institute speak a few times and highly recommend following him on LinkedIn.