Data-Driven SEO, Laughing at Death, and For the Love of Dogs – August 2025 Storytime

Data-Driven SEO, Laughing at Death, and For the Love of Dogs – August 2025 Storytime

Since 2009, Tell Your Story has been helping organizations develop & amplify great stories for business success. Enjoy the first edition of Storytime – Updates from Tell Your Story.

The Importance of Data-Driven Strategies for SGE and SEO

SEO has always been important; everyone who has ever tried to gain traction online knows that. But now, it is more important than ever. And not just making sure you are using the right keywords and meta descriptions, it has evolved. With the rise of Google’s Search Generative Experience (SGE) and AI-generated responses becoming the norm in search, it is important to rethink how we approach SEO. In this new landscape, the key to staying relevant, discoverable, and competitive is by using a data-driven strategy. In our latest blog post, Tell Your Story’s Graduate Resident, Ella Cooper, discusses how you can navigate this new landscape.

Humans of TYS

While strolling through the streets of Wilmette, IL, our fearless leader and founder, George Rafeedie, discusses what he appreciates most about the staff of TYS, the merits of okra, and whether he prefers dogs or cats.

Laughing at Death

Sharing her experience at Tell Your Story Slam, Cindy Fey tells her personal story about how some people are able to laugh at the face of death. But the tragic loss of a very close friend on New Year’s Eve in Mexico has left her with unbridled anger; a fury she uses to resist death herself.

Tell Your Story Goes to the Dogs

August 26 is National Dog Day! National Dog Day has been observed since 2004, when dog trainer, animal behaviorist, advocate and author Colleen Paige founded it to celebrate our canine companions. Whether they’re pets, service animals, police dogs or rescue dogs, these amazing creatures play important roles in humans’ lives. At Tell Your Story we love our canine friends like family. They bring love, loyalty and companionship to our lives, keeping us humble, happy, and moving!

This is beautiful Nellie, George Rafeedie’s precious family member. To see all the Tell Your Story dogs check out our LinkedIn page.

As a HubSpot Solutions Partner, Tell Your Story can offer our clients a range of additional resources and benefits through exclusive features. 


Storytime is published by story marketing agency Tell Your Story Brand Communications Inc. (TYS). Since 2009, TYS has been the alternative marketing partner for organizations of all sizes who have a great story to tell, but don’t have the resources to work with a giant marketing agency. We are integrated marketing communicators who develop and amplify great stories for business success. Our purpose is to bring great people together to accomplish things we wouldn’t be able to accomplish on our own. Let’s make something happen together.

George Rafeedie loves bringing people together to achieve things they couldn’t accomplish on their own. One way George achieves this purpose is through his story marketing agency, Tell Your Story Brand Communications Inc. (Tell Your Story). George started Tell Your Story, based in the Chicago area, in 2009 after several years at agencies and in corporate roles, including starting the Chicago office of what is now Merkle B2B (Dentsu). Prior to that, George spent a few years in corporate PR and marketing roles with Baxter Healthcare Corporation and Arthur Andersen. Prior to that, George started his career at a PR firm and B2B marketing agency in Cincinnati. In between, he received a masters in Integrated Marketing Communications from Northwestern University’s Medill School. His undergrad degree in journalism and PR is from Ohio University.

Subscribe to our
Storytime Newsletter

Monthly highlights delivered right to your inbox.

Tell Your Story Conversational Agent
Logo
⚡ by Deeta
Online
March 17, 2025