Digital Paid Media
Digital Paid Media Powers Amplification
A campaign isn’t complete without developing and utilizing a number of digital paid media tactics. We help evaluate the landscape of digital paid media possibilities and recommend a plan based on your objectives, audience and, of course budget.
The final plan is holistic and fully leverages the activity taking place across your social media channels, website, PR tactics etc., to make sure we’re getting the right eyeballs on your brand and message.
Our Services
- Search Engine Marketing
- Google Ad Network Display Advertising
- Facebook / Instagram Advertising
- LinkedIn Advertising & InMail Campaigns
- Retargeting
- Twitter Advertising
- Geo-Targeted Google Search & Social Campaigns
- Application Network Advertising
- Specific Industry Web Site / App Advertising
Why Choose Us for Digital Paid Media?
| Service | How We Benefit Your Business | Why It Matters |
|---|---|---|
| Google Ads (Search Engine Marketing) | We help you drive targeted traffic to your website by placing ads in search results when people actively look for your products or services. | Because it ensures that your ads appear when potential customers are searching for relevant keywords, giving your business the visibility it needs. |
| Bing Ads | We place ads on Bing’s search engine, leveraging its audience to increase your visibility in another major search platform. | Because Bing still holds a significant share of the search market, especially in specific demographics, expanding your ad reach. |
| Google Display Network Ads | We target your audience through display ads across a network of websites, building brand awareness and driving traffic. | Because Google’s vast network of websites allows you to target potential customers at scale, even when they aren’t actively searching. |
| YouTube Video Ads | We create video ads that appear before or during YouTube videos, targeting users based on their interests and behavior. | Because YouTube is the second-largest search engine, and video ads capture user attention in a visually engaging way, boosting brand awareness. |
| Google Performance Max Ads | We leverage Google’s Performance Max campaigns to run ads across all Google properties, maximizing reach and conversions. | Because with automated optimization, Google Performance Max helps you reach a broader audience and improve ad performance across all Google networks. |
| Local / Service Ads | We help your business show up in local search results with ads tailored to your location and services. | Because local ads connect your business with nearby potential customers, increasing visibility and driving foot traffic to physical locations. |
| Remarketing / Retargeting Ads | We serve ads to users who’ve previously interacted with your website, encouraging them to return and complete desired actions. | Because retargeting keeps your brand top-of-mind for people who have already shown interest, increasing the likelihood of conversion. |
| Shopping Ads / Product Listing Ads (PLAs) | We create visually appealing ads that display your products directly in search results, linking to your product page. | Because shopping ads help you target customers actively looking to purchase, improving the chances of driving sales directly from search results. |
| Facebook / Instagram Advertising | We create ads for both Facebook and Instagram, ensuring that your brand reaches a wide and diverse audience. | Because Facebook and Instagram are highly popular social platforms, with powerful targeting capabilities that help businesses reach their ideal audience. |
| LinkedIn Newsfeed Advertising & Sponsored Messaging | We help you target professionals on LinkedIn with ads in their newsfeed and personalized Sponsored InMail messages. | Because LinkedIn is the leading platform for B2B advertising, making it perfect for reaching decision-makers and building professional connections. |
| TikTok Advertising | We create engaging ads that seamlessly fit into TikTok’s short-form, entertaining videos, targeting a younger, highly engaged audience. | Because TikTok’s viral, short-form video format has immense engagement potential, especially with Gen Z and Millennials. |
| X Advertising | We place ads on X, targeting users based on real-time trends and conversations. | Because of it's fast-paced, real-time nature allows you to engage users during trending moments, boosting brand relevance and engagement. |
| Reddit Advertising | We engage specific communities on Reddit, placing ads where your target audience is already discussing relevant topics. | Because Reddit’s niche communities allow for highly targeted ads, providing an opportunity to engage users in meaningful conversations about your brand. |
| TikTok Ads | We run ads on TikTok, leveraging the platform’s trend-driven nature to reach a wide, active audience. | Because TikTok's rapid growth and highly engaged users make it a great platform for reaching younger demographics and driving viral brand awareness. |
| Industry-Specific Placements | We place ads on industry-specific websites or apps, ensuring that your brand appears in the right context. | Because industry-specific placements ensure your ads are seen by a targeted, relevant audience, improving engagement and conversion rates. |
| Mobile App Advertising | We place ads in mobile apps, ensuring your brand reaches users while they’re on the go. | Because mobile app ads provide opportunities for brands to engage users in a non-intrusive way, taking advantage of the constant use of mobile devices. |
| Pinterest Advertising | We create visually engaging, keyword-targeted ads that appear as users browse for inspiration, helping to drive traffic and increase brand awareness. | Because Pinterest has high user intent, especially for product discovery and purchase planning, it’s ideal for brands looking to target consumers in the “consideration” phase. |
