BMA: Day One Recap

BMA: Day One Recap

BMA Social Media ConferenceThe fine volunteers and staff of the Business Marketing Association are doing a great job recapping the event so far. Here is the link to the official BMA Social Media site at http://www.marketing.org/unlearnlive for links to twitter updates (#bma09), blog postings and official recaps.

Here are my quick thoughts.

Someone said it best when commenting on the amount of people in attendance (300+) – “This isn’t a marketing recession, this is a marketing resurgence.” There was great buzz all day starting with the staging of the “man in the chair” McGraw Hill ad, to announcing the GD Crain Award winner Jeffrey Hayzlett, that night.

Don’t be afraid. That was a theme that was heard loud and clear throughout the day. Don’t be afraid to lose control and try new things as social media tools and tactics become more prevalent in today’s business world.

Character counts was something else that popped out loud and clear, especially from IBM. The speaker from IBM quoted Lincoln and said, “Character is the tree, and reputation is the shadow. Concentrate on the tree.” Or something like that.

LinkedIn and the growth they’ve achieved still amazes me and their VP of Marketing did a great job ending the day before giving way to cocktails, a great comedian and an awards show.

Be sure to visit the link above for more insight and recaps of the day, and follow BlueSilver on twitter at twitter.com/bluesilverinc.

George Rafeedie loves bringing people together to achieve things they couldn’t accomplish on their own. One way George achieves this purpose is through his story marketing agency, Tell Your Story Brand Communications Inc. (Tell Your Story). George started Tell Your Story, based in the Chicago area, in 2009 after several years at agencies and in corporate roles, including starting the Chicago office of what is now Merkle B2B (Dentsu). Prior to that, George spent a few years in corporate PR and marketing roles with Baxter Healthcare Corporation and Arthur Andersen. Prior to that, George started his career at a PR firm and B2B marketing agency in Cincinnati. In between, he received a masters in Integrated Marketing Communications from Northwestern University’s Medill School. His undergrad degree in journalism and PR is from Ohio University.

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March 17, 2025