Tripling Down at #BMA14

Tripling Down at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago 

 

Gary Vaynerchuk
Gary Vaynerchuk

Gary Vaynerchuk is a crazy F@&K.  But he speaks the truth. If you’ve seen him speak, you know what I mean.

 

I love one of his messages about tripling down on your strengths. Don’t waste time doing things you are not good at or not passionate about. If you concentrate on your strengths and passions, you will be fulfilled and probably be successful.

 

I guess I’ve tripled down on a few things, but listening to Gary made me think that I could do a whole lot more and will be.  In between all of his insults and F-Bombs, Gary’s message really hit home with me. Thanks. I will be tripling down more often now, starting tonight at our #bma14 happy hour.

 

 

George Rafeedie loves bringing people together to achieve things they couldn’t accomplish on their own. One way George achieves this purpose is through his story marketing agency, Tell Your Story Brand Communications Inc. (Tell Your Story). George started Tell Your Story, based in the Chicago area, in 2009 after several years at agencies and in corporate roles, including starting the Chicago office of what is now Merkle B2B (Dentsu). Prior to that, George spent a few years in corporate PR and marketing roles with Baxter Healthcare Corporation and Arthur Andersen. Prior to that, George started his career at a PR firm and B2B marketing agency in Cincinnati. In between, he received a masters in Integrated Marketing Communications from Northwestern University’s Medill School. His undergrad degree in journalism and PR is from Ohio University.

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March 17, 2025