March 2010

Develop and inspire the builders of marketing

Rishad Tobaccowala from Publicis Group’s VivaKi talks about how the great innovators of history were builders first, and the same holds true through the history of great marketing. Hire and develop the creative builders first, let them fail and learn from their mistakes. He says that excellence, creativity and innovation start with great people and that should be the focus of the industry. “Our industry is about talent” and not about anything else. Develop and inspire the talent. And then unleash them to do great things.