June 2010

BMA Engage Social Media Team

Great recap video of why the national Business Marketing Association conference leadership put together a team of volunteers to social media the heck out of the national conference. Once again, we were amazed at the power and opportunities we have to understand and deploy social media tactics to help build our brands and spread the word.


BMA Engage Social Media Team


A video look at the social media activities around BMA Engage 2010

Simple, fun and impactful way to tell your story

We recently completed a video and started a YouTube channel for SmartSignal, a technology company that helps avoid the surprises of costly equipment hiccups and shutdowns in the power and oil/gas industries with their leading analytic predictive and diagnostic software, technologies and services.


This video features SmartSignal’s Plant Availability and Performance Solution and communicates its key message of “avoiding surprises” and benefits in an impactful, creative and fun way. We are a big proponent of using videos to help spread the word, and doesn’t have to cost an arm and a leg to produce with the right people, thinking and resources to help make happen.



Simple, fun and impactful way to tell your story


SmartSignal PlantAPS – http://smartsignal.com

BMA Engage 2010 Reactions

Last week we were part of a great team of people “covering” BMA Engage, the 2010 national conference of the Business Marketing Association. If you missed the action, don’t fear. A fabulous tool used during the conference helped aggregate all social media being conducted at the conference — twitter feeds, youtube videos, photos, blogging and more. You can check out the site at BMAengage.com .


In the meantime, here’s a little taste of what I was up to in between sessions – interviewing thought leaders in the crowd.

BMA Engage 2010 Reactions



Interview with Tom Insprucket by George Rafeedie.

Networking Week with Tell Your Story

Social Media Team EventTell Your Story will be attending the national Business Marketing Association national conference this week in Chicago. We are part of the official social media team covering the event. If you can’t make the conference, follow the team here: http://www.marketing.org/i4a/pages/index.cfm?pageID=5126


Also, I along with other Northwestern integrated marketing graduate alum are putting on the IMC Gathering on the afternoon of June 4. Not too late to sign up for only $99. Here’s where you can get more information: http://www.marketing.org/i4a/pages/index.cfm?pageID=4521


You can also join the IMC Gathering Facebook Group. All are welcome.