March 2011

New Mobile Voice Advertising Network

One of our clients, gSoft Technology Solutions, is launching a new mobile voice advertising network tomorrow. If you are interested in learning more, you can be a part of the launch webinar on Tuesday, March 22.
gSoft’s vAds are voice ads that take a nontraditional, innovative approach to targeted mobile application advertising. By making use of dead/idle time, vAds deliver short, targeted and dynamic voice ads without altering the app personality, behavior or flow.

 

The video is a 4 minute tutorial on the application and process to place ads on the network. If you are interested in learning more, contact Tell Your Story today.

 

 

vAds Tutorial – Campaigns and Ad Creation

 

www.myvAds.com

Brand Heart

Thacker Business Marketing AssociationBob Thacker, SVP of Marketing at OfficeMax, was today’s featured speaker at the Business Marketing Association in Chicago. He was fantastic. He had many quotes to go along with his great lessons of life in the retail world, and experiences developing great campaigns. One of the best ones was this:

 

“Brands are like people. They have to have a heart.”

 

No truer words have been spoken. Without heart and purpose (which I believe goes hand-in-hand with heart), brands and organizations can only say so much and do so much. Take Bob’s words to heart and figure out how to communicate your organization’s heart and purpose to take you, the people you work with and the people you serve to the next level.