July 2011

Tell Your Story Welcomes Amanda Stewart

Amanda Social PRTell Your Story is thrilled to introduce you to its first full-time team member, Amanda Stewart. Amanda will serve as our Social Media and Public Relations Manager, responsible for developing and executing strategic PR and social media plans for clients as well as Tell Your Story. She will also oversee me, the intern.


Prior to Tell Your Story, Amanda worked as a public relations consultant for business-to-business firm, Gyro (formerly HSR Business to Business), where she helped increase awareness, preference and thought leadership for clients including USG Corporation, Morton Salt and SIRVA. She takes a metrics-driven approach to social media and PR and is passionate about integrating social and digital media with traditional public relations.


Originating from Rockford, IL, just 90 miles outside of Chicago, Amanda attended Augustana College in Rock Island, Illinois where she received a bachelor’s degree in Speech Communication and Political Science. Although she initially planned to be an attorney, after interning at a law office in college, knew she was better suited for a career that allowed for more creativity and communication. After her first marketing/PR internship, Amanda was hooked. She was then drawn to the beautiful city of Chicago where she not only loves the abundance of business opportunities, but to the amazing culture, food and people.


“I have loved developing highly- targeted messages, and sharing those messages through public relations and social media strategies. One of the most fascinating things about this industry is the evolution of it,” Amanda expresses. “Just in my 5-year career, the way we communicate with customers has completely changed with the widespread use of social media and user generated content. I look forward to seeing what is to come and helping my clients navigate the changing landscape to their best advantage.”


Amanda learned about the opportunity with Tell Your Story because George Rafeedie, Founder of Tell Your Story, was the Managing Director at her first agency job at HSR Business to Business. They kept in touch over the years after George started his own agency, and when the opportunity arose, they both knew it was the perfect fit.


“I saw Amanda grow rapidly at HSR and her reputation for doing great PR and social media work grew tremendously after I left,” George said. “Once I saw I had the opportunity and clients to get someone like her on board to help craft and tell great stories, I had to go for it. I can’t be more excited about the work we are currently doing and will be doing for our clients. Keep an eye on us.”


Welcome Amanda!

We Love Trade Shows – Here’s Where We’ll Be

Brand and Marketing CommunicationTrade show attendance may be on the decline, but we don’t care. People are still attending meaning there are leads to be had and relationships to be formed. Of course, companies may not be able to spend as much as they did in the past, but attendance at key shows in your industry are still great opportunities to make things happen for your business.We see trade shows as a perfect opportunity to tell your story before, during and after the shows you attend. If done well, a show can be the center of the integrated mix of brand and marketing communications that inspire customers and prospects to ask and learn more about why you are so special – face-to-face.We are currently in San Diego at the National Association of Home Care and Hospice (NAHC) Financial Managers Conference with home care coding client, Daymarck. In October, we’ll be attending NAHC’s annual show with Daymarck in Vegas.


In a totally different industry, we will be helping clients OnRamp Transportation Services and Equinox Owner-Operator Solutions reach independent truckers at two industry trade shows in the coming months. OnRamp is the only organization suited to provide equipment (trucks and trailers), financing and business services to ensure a trucker’s success. Face-to-face with this crowd is key.


We will be helping OnRamp and Equinox at the Expedite Expo in Wilmington, Ohio, an event for truckers who specialize in expedited truck runs (fast/overnight). In August, we’ll travel to Dallas for The Great American Trucking Show – the convention of trucking professionals.


Amanda Stewart, our new PR & social media manager has traveled the building products trade show circuit for the past three years, meeting with industry reporters, capturing photos and videos, and live-tweeting from shows such as the International Roofing Expo and INTEX (Interior-Exterior) Expo.


So, as you can see, we love trade shows. We’re not so great at assembling the booths themselves, but I did put up a small one today. However, as part of a team looking to leverage their trade show presence, we can make things happen. That’s why we love trade shows.


Stay tuned for a recap of the shows and follow us on Twitter and Facebook for live updates and photos.


If you have a show coming up and need to tell your story there, contact us.