January 2012

How to be innovative?

How to be innovative?

 

Marketing Innovators Luncheon Seminar
The Big Marketing Idea is Alive and Well in Chicago
As the Chicago Innovation Awards demonstrate year in and year out, Chicagoans take a backseat to nobody when i…

You need to be curious, not satisfied with the status quo, be a problem solver, and not really be a great manager! Great “one question” and answer from the Chicago Business Marketing Association.

Retainer is a Dirty Word

PR Social Media ActivityA rant. I apologize in advance.

 

I hate the word retainer. I think the word is used as an excuse when people are scared to spend on consistent communications activity – especially with PR and social media activity.

 

The word “retainer” should only be used when you pay someone to be “on call” for you at a moment’s notice. They may not do a darn thing in any given month, but when you call, they respond fast. Like in the legal profession. It makes sense to have your law firm “on retainer.” I think.

 

In PR and social media, as an example, a best practice is to pay a monthly fee for activity – not a “retainer.” The only way you are successful in the long term with PR and social media is when you are consistent over time. When you decide what “over time” means – three months, six months, 12 months…etc. – you then divide the total fee by number of months and you have a monthly fee. Not a retainer – but a monthly fee for consistent communications activity. Which, over time, will pay for itself.

 

So let’s stop using the word retainer. It’s a dirty word that stops progress.

 

Whew! I feel better now. Thanks.

Great Reads You May Have Missed in 2011

As the New Year begins many professionals revisit their bookshelves with the intention of finally starting that popular industry-changing bestseller that was purchased with good intentions 6 months ago (you know who you are). Therefore, it’s no surprise that setting a goal to read more often is one of the most popular resolutions made this time of year. But can a simple promise to yourself help get you ahead in the workplace? Our team at Tell Your Story believes so.   In our field we’re used staying up-to-date on industry trends through social media avenues like Facebook, Twitter, and Google Reader. However, sitting down to read an entire book on a particular topic is a much different experience. Books have the ability to alter the way we see our industry and educate us in a way we haven’t experienced since the last time we were in a classroom.   Here’s a list of books...

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