I’m still digesting all of the great presentations and experiences from this year’s, 2012 Business Marketing Association National Conference, GROW, but here are a few things I learned:
Chickens and Brand Architecture Just Don’t Mix
You had me at chickens, but lost me at architecture. I loved the start of the presentation by BBN Global Network, Bader Rutter and Pfizer Animal Health about Global Brand Activation. Pfizer Animal Health’s poultry business embarked on developing a global brand and they started out by using great visuals in their presentation evoking affection and emotion about what they do. Then they got into the brand architecture and positioning mumbo jumbo language and hard-to-read slides and lost me. Then again, maybe it was too early after a late night at Red Head Piano Bar.
Consistent Quality Networking is Key to Career Happiness
I’ve had the great opportunity to attend many national BMA conferences. I am involved on the local level and have always worked for companies who believe in the value of the organization. Over the past four days, it was confirmed to me that the ones doing the right amount of networking consistently over time are the ones who are most successful and happiest with their careers. BMA gives B2B marketers that forum.