July 2012

Rocky Mountain BMA High


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Our friends of the Colorado chapter of the Business Marketing Association are having a one-day regional event in August that you won’t want to miss if you are in the Denver area, or plan on being there. We wish we could attend, so if you go please report back. Here are the details.

 

“FromSurviving to Thriving: Mastering Technology in Your Marketing World,” is a one-day regional event on August 16, 2012 in Denver, Colorado. Corporate thought leaders, innovative agencies and the technology companies that power all of it, will share insights and tackle questions about what marketers need to know about succeeding in this technological driven business world.

 

Technology affects almost every aspect of our lives. Just look around and you will see just how wired we are. Over the past few decades, information technology has changed the face and pace of the marketing and advertising world, and we live in a day and age where smart use of technology and the Internet are vital to the success of a company. Just like technology these days, the advertising and marketing industries have a profound impact on culture in American society. With marketing under intense pressure to measure and improve its effectiveness across digital channels, it is extremely important for companies to know how to survive and thrive in these technological times.

 

This event will feature two keynote speeches from Louise Clements (@louise_clements), President of MRM Canada, and Tim Riesterer (@TReisterer), Chief Strategy Officer of CorporateVisions, along with four breakout panels each focused on a separate key topic—customer experience, demand generation, marketing automation and content marketing. Come hear the marketing heavy hitters from Aprimo, Eloqua, CMO.com, 1to1 Media, TeleTech, R2integrated, Satmetrix, MIT’s Technology Review, Teradata and others. The event includes continental breakfast, lunch, networking and a cocktail hour.

 

Don’t miss this great opportunity to learn from the best! And say hi to Carla, Marilee and Karen (BMA Colorado) while you’re out there! Tell them Tell Your Story says hi.

 

From Surviving ToThriving: Mastering Technology in Your Marketing World

B2 Award for OnRamp Work

BMA B2 AwardsAs a result of developing an extensive integrated marketing and brand positioning campaign for client OnRamp Transportation Services, Tell Your Story has won an Award of Excellence through the BMA B2 Awards Program, an international business-to-business marketing and communications contest that recognizes excellence among agencies and corporate marketers.

 

The BMA B2 Awards recognize the people who refuse to take the easy way out. Where others honor style over results, the B2 Awards honor the successful balancing of both.