Social Media Preview at the Chicago Auto Show 2013

Social media has grown to play a major part in our lives; whether in the personal or business world, social media has made its mark and has proven its importance when it comes to communicating and promoting a message.   On February 8th, we attended the 2013 ChicagoAuto Show for the Social Media Preview Day. While decked out cars and the latest in automotive technology were prominently showcased, the power of social media was the focus and spotlight of the day.   In attempt to reach a bigger audience and promote the exciting schedule of events that cater to the media savvy, the Chicago AutoShow rebranded this day to a more Twitter-friendly, #SMP13 and #CAS13. As we walked around to each exhibit, it was hard to ignore the theme of new and innovative thinking, as each exhibit prided itself on being a “game changer” in the automotive industry.   Although there were many vehicles that were...

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People News at Tell Your Story!

I am happy announce that Tell Your Story has added to our full-time team and now have THREE full time team members. As you may know, we are lean, nimble and flexible. But growing. We still want to stay lean and mean, and that means using a combination of full-time and dedicated contractor resources to help tell the great stories of the clients we serve.   [caption id="attachment_1362" align="aligncenter" width="225"] Laura's welcome committee - Max & Alex.[/caption]   Joining us today is Laura Cunningham, who has worked with Tell Your Story almost since our inception and worked with me back to my days at Baxter Healthcare and HSR Business to Business (now gyro). More on Laura later, but we welcome her to the full-time team. She joins us as a Senior Account Manager.   I am also very proud to announce the promotion of Amanda Pollard to Senior Public Relations & Social Media Manager. Amanda has...

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5 Ways to Maximize Trade Shows with PR and Social Media

Let’s face it. Trade shows are expensive. Between renting the booth space, paying for your team’s travel expenses, creating an attractive booth, printing literature, and purchasing giveaway items, trade shows can be a major investment and eat up a large portion of your overall marketing budget. So why not maximize your spend by using public relations and social media at the show? Here are 5 of the ways that we support our clients at tradeshows— before, during and after—with “SocialPR.”     [caption id="attachment_1370" align="alignright" width="200"] Amanda facilitating media interview atGreat American Truck Show for clientOnRamp Transportation Services.[/caption] 1) Meet the press. Journalists in your industry are attending your trade shows and looking for new content to write about. Ask the show organizers for an attending press list and reach out to those journalists to set up appointments in your booth. Designate a subject matter expert to tell journalists about everything new happening with your company and...

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