March 2013

Facebook’s Revamped News Feed and Your Content Strategy

[caption id="attachment_1339" align="aligncenter" width="300"] Source: Facebook[/caption]   What does Facebook’s revamped News Feed have to do with your brand? Everything.   Over the past decade, social media outlets have created a world where oversharing or “TMI” is widely accepted and encouraged. In an effort to educate consumers and differentiate themselves from competitors, many brands have forgotten about the art of simplicity when developing their content marketing strategies. Facebook’s redesigned News Feed is an attempt to simplify and reduce clutter, allowing the user to focus more on stories and people that are top-of-mind. According to Zuckerberg, Facebook’s mission for the News Feed is to be like a personalized newspaper with customized content (Newsroom.fb.com). With these changes slowly rolling out, how can companies take advantage of the new design for their own Page?   Here are some of Tell Your Story’s tips for creating valuable content your fans can identify with.   Less is more. Photos are the most...

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Tell Your Story Welcomes Nicole Benzer

We are excited to bring Nicole Benzer aboard as a PR and Social Media Specialist. In this newly created role, Nicole will assist our team with public relations and social media efforts on behalf of clients and Tell Your Story.   Prior to joining Tell Your Story, Nicole worked as a public relations account executive for Sanderson & Associates, an agency that specializes in B2B franchise development and lead generation. During her time at Sanderson, Nicole managed seven national accounts which included building strong relationships between her clients and the media, in addition to increasing brand awareness throughout their franchised markets, respectively.   Nicole brings her enthusiasm and fascination of the power of the written word to her position at Tell Your Story. A lover of reading and writing, she enjoys blending a brand’s unique message with a well-written story that engages readers, ultimately creating a tie between company and consumer.   A Michigan native, Nicole...

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