Blackhawks Rally to Bring Stanley Cup Home

  [caption id="" align="alignnone" width="630"] Cover for the official Chicago Blackhawks 2013 Stanley Cup champs book. via NHL.[/caption]   We aren’t hockey fanatics, but the story of Lord Stanley, his Cup and how it made its way to Chicago last night is a great tale to tell. And it is just the beginning.   Chicagoans and Hawks fans alike (is there a difference?) flooded the city streets Monday night after the Blackhawks defeated the Bruins 3-2 in a last minute scoring frenzy. Even the fairest of fans have to admit the win was epic, with two goals scored within 17 seconds of each other. The game secured the franchise’s fifth title and second in the last four years.   [caption id="" align="alignnone" width="611"] Stanley Cup Champions! Via Bleacher Report.[/caption]     With the team back in Chicago late Monday night, Cup in hand, Hawk-mania continued well into the night, with fans creating man-made roadblocks in neighborhoods like Wrigleyville, Wicker Park...

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SVM Debuts New Brand Identity at #SHRM13

  What annual conference connects over 15,000 human resource professionals to 800 exhibitors under one roof? None other than the Society of Human Resource Management (SHRM) expo! Tell Your Story had the opportunity to witness the excitement firsthand this week at the SHRM 2013 Annual Conference & Expo at McCormick Place. This year’s turnout was reportedly the largest in the show’s history—even the show’s Twitter hashtag, #SHRM13, was a trending topic on the social media site.   With a guest speaker lineup including Hillary Rodham Clinton, Blake Mycoskie, and Mark Kelly and Gabby Giffords, hundreds of educational sessions, and a performance by Kelly Clarkson, there was undoubtedly enough to be excited about. However, the Tell Your Story team was most enthusiastic about the chance to work hand-in-hand with client SVM, a global leader in incentive and motivation solutions, in their booth.         Over the past few months, Tell Your Story developed and launched an integrated...

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4 easy ways to de-stress at work

[caption id="attachment_1514" align="alignleft" width="300"] Photo cred: Stockvault.net[/caption] This Friday is the first day of summer. Time for vacations. Time for relaxation. Time to hit the beach and leave the day-to-day stresses behind. The advent of summertime brings to mind our need for a break.  But that’s not always possible in the midst of deadlines and projects and, well, life. Or, is it? The truth is, there are many ways to de-stress at work that only take a few minutes.  Here are a few great examples:   Be proactive.  “Get a head start” and “wake up earlier” are recommended to reduce your overall stress. Even starting your day just 15 minutes earlier gives you extra time to prepare for your day.   Grab a book.  A 2009 study by the University of Sussex found that as little as six minutes of silent reading reduced stress levels by up to 68%.  The same study found that listening to...

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Tell Your Story and SVM at SHRM 2013

This week the Tell Your Story team was at SHRM, which stands for Society for Human Resource Management, to support our client, SVM.  In this video, George talks about the show and SVM's new purposeful message about driving and rewarding positive behavior.  Check it out!   Tell Your Story and SVM at SHRM 2013   Tell Your Story is at SHRM 2013 with our client SVM. In this video, George Rafeedie tells you about SVM's rewards programs incentivizing gift cards to motivate employees and reward customers. ...

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NeoCon: The Ultimate Paradise for Architects & Designers

  If you’re an architect or designer, you’ve undoubtedly heard about and have likely attended NeoCon, the largest design exposition and conference for commercial interiors in North America. A show chock-full of inspiration and innovation, this is where creativity came to life for over 40,000 A&D professionals and over 700 exhibitors last week at Chicago’s Merchandise Mart.   As a NeoCon newbie, I was amazed to see how celebrated and highly regarded the show is throughout the A&D community—truly a creative’s paradise. Whether you’re drifting through Steelcase’s colossal permanent showroom on the 3rd floor, exploring the exhibitor booths on 7 and 8, or trying to navigate the elevators and food court during the lunch rush, you can’t escape the sense of excitement and urgency from tens of thousands of people trying to soak it all in.   Tell Your Story client, USG Corporation, was exhibiting their new Pixels Wall Mounted Panels so most of my...

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Sometimes You Need a “Get to the Ball” Strategy

It’s important at some point in your career to realize what you can and cannot do as a professional. Once you realize your strengths, weaknesses, likes, dislikes, limitations and opportunities, you will have a much happier career.   Take my soccer coaching career as an example. Now I’m not a soccer guy. Far from it. But I do love seeing my boys (8 and 5 years old) in competition and running out there. One day, I get asked to help out the main coach at practice. I was hooked.   My soccer coaching skills consist of a little stretching, some fun, humor and a lot of energy focused on one thing – “get to the ball!” For pre-K to second grade, it has worked out well. I have a great winning percentage, happy boys and appreciative parents who give me gift cards at the season-ending pizza party.   [caption id="attachment_1426" align="aligncenter" width="300"] The Red Lightening posted...

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Tell Your Story Shares Rebranding Advice with NBC Chicago’s Inc. Well

Tell Your Story founder George Rafeedie took a turn as guest blogger for Inc.Well, a Chicago how-to business blog, giving some good rebranding advice.   When faced with revamping brand identity, businesses large and small will find these tips valuable. At the core, it is knowing your message and purpose – your story – that will keep your brand successful, and your customers happy.   Read what George had to say here: How to Revamp Your Brand without Losing (and Confusing) Customers...

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My First Time at BMA National

  I was fortunate to be one of nearly 800 B2B marketers to attend BMA Blaze, Business Marketing Association’s National Conference last week in Chicago. It was my first time attending the entire conference and boy was it jam-packed full of energizing education sessions and— of course— lots of networking and fun.   There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 4 takeaways over the 3-day event.   1)   We’re all in sales. Get over it. During Dan Pink’s fantastic keynote he shared the top words people associate with sales and not surprisingly they aren’t pretty: yuck, smarmy and sleazy. But we all spend time in our jobs convincing or persuading someone… in other words sales. Gone are the times of the typical sleazy car salesmen though. We have gone from “Buyer Beware” to “Seller Beware.” Today, buyers are well-informed, have more choices and plenty...

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