November 2013

Full Time Social Media and PR Specialist Wanted

We are looking for a full time Social Media and PR Specialist to join our team.  We are looking for someone with 2 to 3 years of experience with a PR firm or marketing agency, in a similar role.  The candidate would need the ability to work remotely, however, there will be shared office availability.  Benefits would include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   We will be evaluating candidates based on the following criteria:   Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like building products and trucking and financing and technology and home health care, and more. There is also opportunity for sports/sponsorship social media and PR work.  The candidate must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop...

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What does #Twitter’s IPO mean for marketers?

[caption id="attachment_1684" align="aligncenter" width="288"] Source: Link[/caption] Since Twitter announced that it filed for IPO in early October, the interwebs have been buzzing with excitement and curiosity.  What will the final share price be? Can Twitter generate revenues and profits from its business? Hello, anyone remember Facebook’s IPO? And most importantly, what does this mean for “my” industry?   With over 200 million users Twitter is hardly an underground experience, but people are speculating whether this IPO will finally push Twitter mainstream.  With “TWTR” flashing across the ticker, we think that those not currently engaging with this platform might be intrigued enough to sign up. Especially since the share price was announced at $26 and is now trading at $45 per share (as of 10:30 a.m. CST, 11/7/2013.) A whole new generation of consumers is paying attention to Twitter now and no doubt brands and marketers are strategizing on how best to connect and...

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