January 2014

Integrate Your Content Marketing with SEO / SEM

This great article states that "nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline."   The phrase integrated marketing is one of those overused terms, as is content marketing. However, this study shows that more and more, integration of owned media and paid media is crucial. At Tell Your Story, we integrate earned PR media, too.   We are not sure why the SEM integration percentage isn't the same as SEO. Perhaps budget, but we have found that content, SEO, SEM and earned PR go hand-in-hand when thinking about and executing marketing plans to tell your clients' great stories.   Read the source article at Econsultancy...

Continue Reading

6 Habits of Great Connectors

We all know that networking is a key factor to success, whether you're a recent grad or someone with years of experience. But there's more to it than collecting business cards. At its heart, networking is about connecting on a personal level and building relationships, but in a room full of strangers that may not always be easy. That's why we love this Inc article that discusses six simple - but very effective - habits of the best networkers, starting with something as easy as "smile." Read more here:   Read the source article at inc.com...

Continue Reading

Stories Shared With a Mentor

Stories Shared With a Mentor   A Rick Segal tribute video from George Rafeedie. Read blog post here: I visited with old colleagues this past weekend and spoke at a tribute dinner honoring my former boss, mentor and friend, Rick Segal.   Rick is one of the founders of HSR Business to Business, which now goes by the name of gyro. He is leaving the agency business to a higher calling of teaching at Bethlehem College & Seminary.   Rick gave me two life-changing opportunities that helped shape me and guide me toward what I am today -- fulfilled.   After nearly 20 years of knowing someone and 8 years reporting to them, a lot of stories emerge.   There was the story of the stolen sausage.   And of the Irishman and the turkey.   And who can forget the quote from the cleaning crew that helped guide our work ethic philosophy?   Of course, I couldn't leave out Boutros Boutros Ghali or Frank Bettger.   And dancing....

Continue Reading

The Tell Your Story family is growing!

We're talking about our very own Amanda Pollard, who's expecting her first child in February.   If you know Tell Your Story, you know Amanda. She was the agency's first full-time employee and is an award-winning marketing and social media powerhouse who plans and executes some of our most visible and successful client campaigns. As she prepares for her pending arrival, the Tell Your Story team threw her a surprise baby shower to send her off in style. And speaking of style, you should see the adorable nursery she and her husband Ben designed and furnished in anticipation of their coming arrival.   Please join us in wishing Amanda and her family the very best during this exciting time!...

Continue Reading

“Click Farms” Become Global Business

For businesses just getting started on social media, looking to boost their profile, or heighten engagement levels, it can be tempting to purchase fake clicks, which can be purchased for as little as a half cent. While "click farms" have become lucrative in the social media industry, there is no upside for businesses who engage in this practice.   According to Twitter's Jim Prosser, "In the end, their accounts are suspended, they're out the money and they lose the followers."   Buying fraudulent clicks and follower accounts is a surefire way for businesses to lose all credibility in the social media world. Read on to learn how companies are cracking down on this trend.   "Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore 'click farms,' where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers."   Read the...

Continue Reading