I Am Not a Content Marketer

  “So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied.   “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed.   Excuse me for finally saying something that has been bugging me for quite some time, but didn’t know how to articulate.   Here it goes.   I consider myself a marketer. I am not a content marketer. I am a marketer.   To all attendees of Content Marketing World 2016, we are not content marketers. We are marketers.   We don’t market content. We market stories. We market organizations. We market people. We market causes.   We are marketers.   We build plans and we are strategic. We provide counsel. We develop great and purposeful stories. We implement technology to make our stories more effective and measurable. We learn and we improve. We lead.   We are marketers.   We were inspired...

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5 Reasons Why I Attend Conferences

I’m heading off to Content Marketing World 2016 in Cleveland this morning. This is one of the several investments I make each year to attend conferences, luncheons, webinars, training sessions and other events that get my networking juices flowing.   Why do I attend conferences? Why should you? Here are a few things to think about.   1. I genuinely like networking. I know that not everyone likes to network as much as I do. And sometimes, believe it or not, I have to psych myself up to network. But almost all of the time, I get benefit from making the effort to attend these events and you will too. You just have to try.   2. I actually learn things. Yes, there are always snooze-fest presentations and people you don’t want to be stuck with. But information that is useful sometimes appears when you don’t expect it. So you need to be ready and willing...

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