December 2019

Influencer Marketing: 12 Takeaways on This Exploding Industry Trend

Influencer marketing is an exploding area of marketing and is expected to be a $10 billion industry in 2020, growing to $15 billion by 2022. Why is it so fast growing? Because influencers actually influence sales. According to Nielson, 92 percent of consumers trust influencer marketing over traditional advertising. Influencers have the authority and trust with their audience to influence their behaviors.   To understand more about how to successfully utilize influencers for our clients, I headed to the first annual Association of National Advertisers (ANA) Influencer Marketing Conference in NYC in late November. During the jam-packed two-day event we heard from influencer marketing experts from companies like Jet Blue, Frito-Lay, SAP, Volvo, Clorox, and more.   I’ll share several takeaways from the conference but first things first:   What exactly is an influencer?   An influencer is a trusted voice who influences buyer decisions through an established social media following.   Influencers are typically categorized based on their audience...

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