Influencer Marketing: 12 Takeaways on This Exploding Industry Trend

Influencer marketing is an exploding area of marketing and is expected to be a $10 billion industry in 2020, growing to $15 billion by 2022. Why is it so fast growing? Because influencers actually influence sales. According to Nielson, 92 percent of consumers trust influencer marketing over traditional advertising. Influencers have the authority and trust …

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