March 2020

12 Ways to Optimize Your LinkedIn Profile

Are you utilizing LinkedIn to network, connect and boost your personal brand? When was the last time you updated your profile or shared a post?   With 610 million users, LinkedIn is arguably the most valuable social channel for professionals and B2B marketers. It isn’t just for job seekers. In fact, 8 out of 10 LinkedIn members drive business decisions. Hello professional relationships and new clients.   Not only does an active LinkedIn profile raise your own credibility, sharing your company’s content— in addition to what you are doing (and thinking about) in your professional life— boosts your company’s brand.   Check out this infographic for simple ways to improve your profile and tap into the power of LinkedIn.   Want to learn more about how to optimize your personal LinkedIn profile? We’re here to help. Tell Your Story offers both in-person and online workshops for teams of all sizes. Contact us for more info....

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What’s missing from your COVID-19 business communications?

In this time of uncertainty revolving around COVID-19, businesses and organizations of all kinds need to keep communications in the forefront as they navigate through the next several weeks.   Keep these thoughts in mind as you move forward.   Be open and transparent. We are all in this together and if you want to convey that as an organization, being open and transparent is goal number one.   Be responsive. You obviously want to provide accurate information, but being responsive in times like these is incredibly important, too.   Communicate with your people and their families first. They are your number one concern. You want them to feel like they are being communicated with often and taken care of. If that happens, they will give their best to you as an organization.   Take care of your customers. Any successful business takes care of the people that keep the revenue coming in. But in times like these, over-communication and...

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