Author: Annie Beard

BMA14: Looking Back at B2B Marketing’s Most Valuable Lessons

At the end of May, the Tell Your Story team attended the three-day BMA14 Conference in Chicago, the largest B2B marketing conference in the world. We joined over 1,000 B2B marketers from over 400 firms to learn the latest trends, thinking, best practices and more about a wide variety of B2B marketing topics. Our team was on-site for the duration of the conference, working to share the most valuable takeaways with our audience through a series of blog posts and live-tweets. Check out our dispatches from BMA14 below!   You Should be Proud of your BMA Chapter Leaders    By: George Rafeedie       Tell Your Story Wins Business Marketing Association B2 Award of Excellence   By: Ellen DePodesta   #BMA14 From Afar   By: Angi Day   Mobile Marketing Lessons from Facebook at #BMA14   By: Amanda Pollard   Business-to-Business is not Boring-to-Boring   By: Erin Neal   The Art of Social Selling #BMA14   By: Erin Neal   Taking Marketing from a Cost Center to a Revenue Center   By: Ellen DePodesta   Tripling Down at #BMA14   By: George Rafeedie   Watch...

Continue Reading

Tell Your Story Moves Into Historic Civic Opera House

  The Tell Your Story office has moved, and we love our new location! In February, we relocated to the historic Civic Opera House at 20 N. Wacker. Built in 1929, it’s home to the second-largest opera auditorium in North America and is considered one of the world’s most beautiful.   Within this remarkable space, we work out of the Central Coast office, a dynamic and creative environment that keeps us inspired. Not to mention, the office is located on the 33rd floor, which offers hard-to-beat views of the city. The building also includes an outdoor deck attached to the back of the building, right along the river. It is perfect for lunch on a nice day or even as an extra working space if we want to get out of the office and enjoy the warm weather. We are excited to continue working out of such a historic building and innovative office space!   [caption id="attachment_2201" align="alignleft"...

Continue Reading

A Word from our Intern

Hi, everyone, Annie Beard here! I am a Senior Strategic Communication major at Ohio University, and I am interning with Tell Your Story this summer.  I met George while he was spending time at Ohio U. as the Visiting Professional of Public Relations at the E.W. Scripps School of Journalism. After a few weeks of follow-up emails and calls, I found myself in Chicago working alongside the amazing Tell Your Story team!   It has been great so far, and I have already learned so much from these PR Pros. I have gotten a lot of hands-on experience with social media, blog writing, competitive audits, press releases and writing content for newsletters—basically everything that a PR nerd, like myself, could hope for!  I have also been working closely with George on CoWorkers, the co-working space he co-founded. (That’s a lot of co’s).  It has been a lot of fun getting to know...

Continue Reading

Tell Your Story Staffing Up to Tell More Stories

  In recent months, Tell Your Story has welcomed two new team members - Ellen DePodesta and Erin Neal. We can’t be more excited to have their expertise complement what we’re up to at Tell Your Story. And our clients agree.   Ellen DePodesta  Ellen has more than 20 years of experience in the B2B PR and marketing world with agencies in Chicago, Los Angeles and Cincinnati.From this experience and her work with heaps of clients, she has plenty to show for it. She has placed client stories in dozens of top-tier media outlets and news websites, and her clients have presented at national and global conferences and received honors and awards in workplace environment, business ethics, marketing campaigns and product innovation. Ellen has earned APR professional accreditation from the Public Relations Society of America, following in her parents’ footsteps, both accredited members of PRSA. She holds a Bachelor of Arts degree in journalism...

Continue Reading