Amanda Pollard

Influencer Marketing: 12 Takeaways on This Exploding Industry Trend

Influencer marketing is an exploding area of marketing and is expected to be a $10 billion industry in 2020, growing to $15 billion by 2022. Why is it so fast growing? Because influencers actually influence sales. According to Nielson, 92 percent of consumers trust influencer marketing over traditional advertising. Influencers have the authority and trust …

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WaterCooler TV Episode 2: Twisted Alchemy’s Kim and Scott Holstein

If you missed the launch of our new web series WaterCooler TV with partner FUNGI Media, you’re in luck: you’re only down two episodes to catch up on if you watch now! Our featured guests in Episode 2 are Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy. Hear their origin story, how their audience …

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Tell Your Story and FUNGI Media Launch WaterCooler TV

Video series highlights great stories in the business world in a digestible way Tell Your Story and FUNGI Media have partnered to launch WaterCooler TV, a not-your-typical web series highlighting the thinking and stories of leading entrepreneurs, executives and marketers.   “We’ve been to hundreds of marketing conferences and sat through thousands of presentations,” said …

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Lemonade Stands & Business Acumen at BMA Chicago

Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed …

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Tell Your Story Brings Home Social Media Gold

Last night at Moonlight Studios, the Tell Your Story team proudly accepted a Gold Business Marketing Association of Chicago Tower Award in the social media category for work done for client, USG Corporation. It was a terrific event and celebration of the best and brightest in Chicago B2B marketing. Our winning social media program helped …

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Marketing So Good Your Customers Would Pay For It

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Jay Baer, author of the best selling book Youtility, kicked off the last day of BMA14 with a rousing discussion about useful marketing. He defined “Youtility” as marketing that is so good, your customers would pay for it. …

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