Erin Neal

Business to Business is not Boring to Boring #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   When I was in college, all of the advertising classes were focused on the sex appeal of consumer marketing.  There wasn’t a focus on business-to-business marketing; I didn’t even know it existed.  Fast forward a certain number of …

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