Author: Erin Neal

Healthy Habits at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   When I sat down and reviewed the schedule for #BMA14, I saw that there was a morning run each day of the conference. I admire those who were able to get up and run at 5:30 each morning after the evening events of the conference.   Walking in to day number two of BMA14, I was pleasantly surprised to listen to several corporate discussions on healthy lives and the impact on your work quality and productivity.   I love fitness. I love healthy eating. I also love my fair share of fast food and pizza. I knew I needed to pay attention. I have been just talking about health and not doing much about it.   Tell Your Story is definitely a supporter of healthy active lives for team members, which I am very grateful for and just need to become...

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The Art of Social Selling #BMA14

[caption id="attachment_1976" align="alignleft" width="233"] #SocialSelling expert Jill Rowley[/caption] Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Social selling expert Jill Rowley rocked the #BMA14 crowd this morning and discussed how we can do a better job communicating with prospects using social media. Her presentation was excellent as she kept emphasizing,  “It isn’t always about closing, it is about always being connected.”   The biggest change in the market is using social media channels to engage with your audience.  Stop trying to be a “quota crusher,” she implored sales professionals. Rather, connect with your audience in a meaningful way.  She supported this with a great stat: 78 percent of sales professionals who use social media to build connections outsell their peers.   She also reviewed a bit of research that shows that it takes approximately 8 cold calls to reach a prospect, and of those people reached, only 2%...

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Business to Business is not Boring to Boring #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   When I was in college, all of the advertising classes were focused on the sex appeal of consumer marketing.  There wasn’t a focus on business-to-business marketing; I didn’t even know it existed.  Fast forward a certain number of years, and here I sit, attending a global business-marketing event – BMA14. BMA14 kicked off today with a huge statement – there are almost 1,000 attendees, making this the largest Business-to-Business marketing conference in the globe!   The presenters have been fantastic.  I’ve seen a variety of companies present, from USG to Airbus to Facebook.  I have learned so much, and one of the biggest things that I was reminded of was summarized by a quote from Beth Comstock, CMO of GE: “BtoB does not stand for Boring to Boring.” How right she is.   A few highlights that piqued my...

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