Author: Francesca Berry

Engage, Don’t Push.

I had the pleasure of attending the BMA Chicago January luncheon with Scott Brandt, the CMO of Sprout Social, who discussed the evolution of social media and its business impacts. In case you weren’t aware, engagement is crucial and our approach needs to change. In other words, stop talking, start listening. Here are three social trends Brandt says to look out for in 2017:   From promos to dialogue. To put it simply if you do not speak to your customers they will leave you. One in three customers will leave and go somewhere else if you don’t respond to them via social in time. They expect a response within 4 hours, and that time is shrinking. Social media is not just a function of marketing; it needs to be built based on interdepartmental collaboration including customer service. Attribution & analytics: redefine what matters. Social commerce is real. Seventy-five percent of people...

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Tell Your Story welcomes Francesca Berry

Hi! My name is Francesca Berry and I am a new intern for Tell Your Story. I am so appreciative and eager to start my time at Tell Your Story with the team and gain some hands-on experience in the Content Marketing and PR world.   I am a recent graduate from Northwestern University where I majored in Psychology and pursued the Medill School of Journalism Undergraduate certificate in Integrated Marketing Communications. Originally, I am from Canterbury, England but I made the move across the pond four and a half years ago to continue my Academics and Athletics at Northwestern — and I haven’t looked back.   Throughout college, I was a student-athlete on the Varsity Field Hockey team. While it proved to be challenging and definitely tested me at times, it was an unforgettable roller coaster and rewarding experience that I would do over again if I could!   During my time at Tell Your...

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