Author: George Rafeedie

Social Media PR

Join Our Team: Social Media & PR Manager

Tell Your Story, a story marketing agency, is looking for a full-time Social Media & PR Manager to join the team. We are looking for someone with 3-7 years experience at a marketing agency or PR firm, in a similar role. The candidate would need to have the flexibility to work at our downtown Chicago office (WeWork Fulton Market) as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts, and...

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Promotions and New Titles

Promotions and New Titles Are Fun

When you find people you work well with, you want to make it last.  And when you find people who make your clients happy, you really want to make it last. At Tell Your Story, I’ve had the privilege of having two such people work side by side with me, Amanda Pollard and Nicole Benzer.  And it’s about time I recognized them properly!   Amanda Pollard has been promoted to Director, Content & Social Strategy. We have been on a fun journey so far, having first met when I was heading up and growing the Chicago office of what is now gyro. I introduced her to Twitter! True story. She was a skeptic then, but now she jokes she spends half her day on Twitter and the other social channels we use to tell our clients’ stories. She was my first full-time hire at Tell Your Story in 2011, and was an...

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TYS One North Enhance

Tell Your Story and One North Enhance Partnership

For almost two years, our team at Tell Your Story has partnered with digital marketing agency One North Interactive on a variety of projects. Today we are announcing that One North has made a strategic investment in Tell Your Story in order to offer both of our client organizations a full range of digital marketing services.   This partnership further solidifies both of our agencies’ positions serving the unique needs of B2B and relationship-based organizations. For One North, it gives them the storytelling and content marketing capabilities that many current and prospective clients need in their overall marketing mix. For Tell Your Story, we gain One North’s second-to-none digital, technology and strategy know-how to better serve our clients.   We believe great partnerships are formed when each organization can build upon each other’s strengths. One North’s strengths lie in creating extraordinary interactive experiences that deepen the relationships between businesses and their most important audiences. Tell...

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8 Steps for Storytelling Success

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.   In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job as marketers is to find it. Then develop it. Tell it. Measure it. And lastly, improve it. The story should be unique and tied to an organization’s purpose, the difference they make in the world, says George.   He shared the following 8-step process that marketers can use, right now, to develop and share their story/purpose.   1) Executive download & brainstorm. This is where executive buy-in happens. It is where you go to your boss/CMO/President/whomever and explain the process and why your organization needs it. This step is crucial as it ensures your stakeholders feel like they are part...

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