George Rafeedie

Entertainiment with Strong Message

I can’t get enough of this video from social media and SEM/SEO optimization software company, HubSpot. It’s not just entertaining — very entertaining, actually — but it has an incredible message about the power of social media and generating leads. The video’s point is that old school outbound calling and direct marketing don’t work anymore …

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Great Event: Innovation in Chicago

The Chicago Business Marketing Association luncheon this week (January 13) features innovation in Chicago with a panel of representatives from the area’s most innovative companies. Come here the stories of USG Corporation, Molex, InContext Solutions and SoCor Energy. The panel will be moderated by the founder of the Chicago Innovation Awards, Tom Kuczmarski. Find out …

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Complex Story? Doesn’t have to be.

Telling a complex story doesn’t have to be complex. This video was produced by Tell Your Story for manufacturing software, technology and predictive analytics company, SmartSignal. Complex Story? Doesn’t have to be     SmartSignal PlantAPS –

Effective Lead Generation for Medium BtoB Businesses

Tell Your Story interview with Google’s Jennifer Howard. Jennifer is head of Google’s btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn’t only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers …

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