Author: George Rafeedie

Integrate Your Content Marketing with SEO / SEM

This great article states that "nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline."   The phrase integrated marketing is one of those overused terms, as is content marketing. However, this study shows that more and more, integration of owned media and paid media is crucial. At Tell Your Story, we integrate earned PR media, too.   We are not sure why the SEM integration percentage isn't the same as SEO. Perhaps budget, but we have found that content, SEO, SEM and earned PR go hand-in-hand when thinking about and executing marketing plans to tell your clients' great stories.   Read the source article at Econsultancy...

Continue Reading

Stories Shared With a Mentor

Stories Shared With a Mentor   A Rick Segal tribute video from George Rafeedie. Read blog post here: I visited with old colleagues this past weekend and spoke at a tribute dinner honoring my former boss, mentor and friend, Rick Segal.   Rick is one of the founders of HSR Business to Business, which now goes by the name of gyro. He is leaving the agency business to a higher calling of teaching at Bethlehem College & Seminary.   Rick gave me two life-changing opportunities that helped shape me and guide me toward what I am today -- fulfilled.   After nearly 20 years of knowing someone and 8 years reporting to them, a lot of stories emerge.   There was the story of the stolen sausage.   And of the Irishman and the turkey.   And who can forget the quote from the cleaning crew that helped guide our work ethic philosophy?   Of course, I couldn't leave out Boutros Boutros Ghali or Frank Bettger.   And dancing....

Continue Reading

3 Things Your Employees Want More Than Money

As we head into 2014, keep this great thought in mind.   "If your employees are working towards something important and meaningful, they will be motivated to come to work and more loyal to the team and mission."   At Tell Your Story, we have had the privilege of helping companies come up with a great message based on purpose. We also help companies with existing or developing messages get their stories out to the people that matter. These messages are just as powerful internally as well as externally and help set a great foundation for marketing communications activity.   Read the source article at Business Insider...

Continue Reading

Five Content Marketing Tools That Will Make Your Life Easier

This is our first day using the Curata publishing platform for our blog. Wish us luck! Here's an article that describes five great content marketing tools. A little old, but still good information. We'll tell you how our Curata experiment goes for us and our clients.   Content marketing can be a challenge for anyone because it takes more time and effort than we ever thought. Here are a list of professional tools for content curation, distribution and syndication using your or third party content on the web.   Read the source article at Brands With Fans Blog...

Continue Reading

Sometimes You Need a “Get to the Ball” Strategy

It’s important at some point in your career to realize what you can and cannot do as a professional. Once you realize your strengths, weaknesses, likes, dislikes, limitations and opportunities, you will have a much happier career.   Take my soccer coaching career as an example. Now I’m not a soccer guy. Far from it. But I do love seeing my boys (8 and 5 years old) in competition and running out there. One day, I get asked to help out the main coach at practice. I was hooked.   My soccer coaching skills consist of a little stretching, some fun, humor and a lot of energy focused on one thing – “get to the ball!” For pre-K to second grade, it has worked out well. I have a great winning percentage, happy boys and appreciative parents who give me gift cards at the season-ending pizza party.   [caption id="attachment_1426" align="aligncenter" width="300"] The Red Lightening posted...

Continue Reading

The Chicago Tribune Honors Boston Marathon Tragedy With Heartfelt Ad

On April 15th, 2013, the eyes of the world turned to the Boston Marathon as tragedy engulfed a day of tradition and celebration. In the wake of the bombings, social media erupted as the nation turned to the Internet desperate to connect for more information, reassurance, and to check on friends and family. What to do during a tragedy such as the events that occurred at the Boston Marathon is always a delicate and difficult situation for the media.   While thoughts, prayers and condolences seemingly overtook social media sites, one of the most memorable and genuine responses came from an unlikely source- The Chicago Tribune. Plastered on the front page of the Sports section, The Tribune honored Boston by connecting both cities through their love and dedication of sports. In the world of sports, to cheer for the rival is unconventional and unheard of, but with over 11,000 likes, 12,000+ shares, and...

Continue Reading

Tell Your Story Visits The Alamo

We love going to trade shows with clients for various reasons. Earlier this year we were in San Antonio with clients USG Corporation and L&W Supply. We work hard when we go to trade shows, but we also try to have a little fun, too.   Tell Your Story Visits The Alamo   Tell Your Story took some time out from the INTEX Show in San Antonio, Texas to visit The Alamo. ...

Continue Reading

People News at Tell Your Story!

I am happy announce that Tell Your Story has added to our full-time team and now have THREE full time team members. As you may know, we are lean, nimble and flexible. But growing. We still want to stay lean and mean, and that means using a combination of full-time and dedicated contractor resources to help tell the great stories of the clients we serve.   [caption id="attachment_1362" align="aligncenter" width="225"] Laura's welcome committee - Max & Alex.[/caption]   Joining us today is Laura Cunningham, who has worked with Tell Your Story almost since our inception and worked with me back to my days at Baxter Healthcare and HSR Business to Business (now gyro). More on Laura later, but we welcome her to the full-time team. She joins us as a Senior Account Manager.   I am also very proud to announce the promotion of Amanda Pollard to Senior Public Relations & Social Media Manager. Amanda has...

Continue Reading