Trade show attendance may be on the decline, but we don’t care. People are still attending meaning there are leads to be had and relationships to be formed. Of course, companies may not be able to spend as much as they did in the past, but attendance at key shows in your industry are still great opportunities to make things happen for your business. We see trade shows as a perfect opportunity to tell your story before, during and after the shows you attend. If done well, a show can be the center of the integrated mix of brand and marketing communications that inspire customers and prospects to ask and learn more about why you are so special – face-to-face. We are currently in San Diego at the National Association of Home Care and Hospice (NAHC) Financial Managers Conference with home care coding client, Daymarck. In October, we’ll be attending NAHC’s annual show with Daymarck in Vegas.
In a totally different industry, we will be helping clients OnRamp Transportation Services and Equinox Owner-Operator Solutions reach independent truckers at two industry trade shows in the coming months. OnRamp is the only organization suited to provide equipment (trucks and trailers), financing and business services to ensure a trucker’s success. Face-to-face with this crowd is key.
We will be helping OnRamp and Equinox at the Expedite Expo in Wilmington, Ohio, an event for truckers who specialize in expedited truck runs (fast/overnight). In August, we’ll travel to Dallas for The Great American Trucking Show – the convention of trucking professionals.
Amanda Stewart, our new PR & social media manager has traveled the building products trade show circuit for the past three years, meeting with industry reporters, capturing photos and videos, and live-tweeting from shows such as the International Roofing Expo and INTEX (Interior-Exterior) Expo.
So, as you can see, we love trade shows. We’re not so great at assembling the booths themselves, but I did put up a small one today. However, as part of a team looking to leverage their trade show presence, we can make things happen. That’s why we love trade shows.
If you have a show coming up and need to tell your story there, contact us.