The fine volunteers and staff of the Business Marketing Association are doing a great job recapping the event so far. Here is the link to the official BMA Social Media site at http://www.marketing.org/unlearnlive for links to twitter updates (#bma09), blog postings and official recaps.
Here are my quick thoughts.
Someone said it best when commenting on the amount of people in attendance (300+) – “This isn’t a marketing recession, this is a marketing resurgence.” There was great buzz all day starting with the staging of the “man in the chair” McGraw Hill ad, to announcing the GD Crain Award winner Jeffrey Hayzlett, that night.
Don’t be afraid. That was a theme that was heard loud and clear throughout the day. Don’t be afraid to lose control and try new things as social media tools and tactics become more prevalent in today’s business world.
Character counts was something else that popped out loud and clear, especially from IBM. The speaker from IBM quoted Lincoln and said, “Character is the tree, and reputation is the shadow. Concentrate on the tree.” Or something like that.
LinkedIn and the growth they’ve achieved still amazes me and their VP of Marketing did a great job ending the day before giving way to cocktails, a great comedian and an awards show.