Bringing the Olympic Marketing Story to You

EVENT ALERT: Chicago BMA. Come help share and carry on the Olympic spirit with Lisa Baird, Chief Marketing Officer of the US Olympic Committee, September 13th at the BMA Marketing Innovators Luncheon in Chicago! Make sure to register today for what is sure to be a sellout event!

 

 

 

Bringing the Olympic Marketing Story to You

A promotional commercial for the upcoming 2012 Olympic Games in London, England.

Archive footage used from the 2008 Beijing Olympic Games.

 

Voice over used from reading of Carl Sagan’s “Pale Blu…

 

Standing as one of the most iconic, historical, and influential events in the world, the Olympic Games are something that bring the world together not only for our love of competition, but also with aspiration and hope. The Olympic Games are something that truly transcends sport; it stands for hope and tolerance, while bringing people with different stories and backgrounds together from all over the world, and giving small, unknown countries a chance in the big world.

 

As billions of people sat around their television to watch the opening ceremony, the Olympic Spirit was brought to life, shared and felt worldwide. The spirit of community, pride, love and hope is something that has resonated within each and every one of us for the past two weeks as we anxiously watched each country fight through the blood, sweat and tears for the chance to wear that gold medal around their neck.

 

The most wonderful aspect of any Games is in the ‘spirit’ that is ignited throughout the world and the stories of those who participate. The ability of these emotional, heartfelt stories to have such a profound impact on us just goes to show how powerful telling a story can be.

 

Gordon Kane, ChicagoBMA Board Member, explains the importance of the Olympic Movement and Spirit saying, “Every once in a while someone asks me why I care so much about the Olympic Movement. Why all the hype? So – here goes: Imagine if they did not exist. Imagine if I came to you in 2012 with a brand new idea – I would like to bring representatives from over 200 nations (more than are members of the UN) to one city – say Beijing or London – so that they could all live together in one village. I would want these representatives to compete in highly stressful events but at the end of the day, shake hands and walk away friends. I want to establish that while we will declare winners – no one will be deemed to have lost – because they will all be better from just having the opportunity to participate. I want over four billion people from around the world to watch this live and join in a simultaneous celebration of humanity. Crazy right? Yet, We make it work every 4 years. It is not perfect – but that doesn’t lessen my resolve – it matters.”

 

With all the hard work that goes into it, the Olympic spirit remains strong throughout as bringing people together from all over the world in peace, friendship and sport. As the 2012 Olympic Games come to an end, we should be reminded that each and every one of us has a story to tell, and the Olympic Games gave us an opportunity to look past our everyday petty differences and appreciate our similarities.

 

Come help share and carry on the Olympic spirit with Lisa Baird, Chief Marketing office of the US Olympic Committee, September 13th at the BMA Marketing Innovators Luncheon in Chicago! Make sure to registertoday for what is sure to be a sellout event!