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For Organizations Who Care, Saying Nothing Not an Option

I had never seen this quote before. But it’s absolutely true. Neutrality sends a powerful message, whether you like it or not.   It almost seems trivial to write about something as important as this from a marketing perspective. But as a marketer, consultant and entrepreneur, I have an obligation.   Truthfully, I’ve struggled articulating this for some reason. While I’m not neutral at all – and rarely am on issues of social justice and oppression – this has been hard for me to communicate when I have had the chance in conversations with clients, business partners and friends.   But after a weekend of taking a deep breath and catching up with friends, many of them successful entrepreneurs and influencers, it comes down to this:   For organizations who care, saying nothing (and doing nothing) is not an option.   It used to be that businesses and organizations could sit back and believe it was not their role to...

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WaterCooler TV Season 1

That’s a wrap! In February, Tell Your Story and FUNGI Media launched WaterCooler TV, a twist on your typical water cooler conversations, to highlight great stories in the business world. During Season 1, we hosted a variety of business leaders, marketers and founders, and chatted around the quintessential water cooler about everything from building community and franchising to self-driving cars, meteorology and more. Here’s a recap of Season 1:   Episode 1 | Smarketing 101 with Rebecca Oistad   https://www.youtube.com/watch?v=FOnRcPAqlsI   In Episode 1, we talked about marketing strategy, understanding your audience and putting what you’ve learned from past successes into practice for the future with Rebecca Oistad, VP of Marketing at TPC Training.   Episode 2 | The Juice on Twisted Alchemy   [embed]https://www.youtube.com/watch?v=KRQ_cD2QYyg[/embed]   Cheers to this episode with the Scott and Kim Holstein, co-founders of Twisted Alchemy! Hear about the inspiration behind their curated, cold-pressed juice biz and how it all began with a birthday party.   Episode 3 | Franchising...

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WaterCooler TV Episode 2: Twisted Alchemy’s Kim and Scott Holstein

If you missed the launch of our new web series WaterCooler TV with partner FUNGI Media, you’re in luck: you’re only down two episodes to catch up on if you watch now! Our featured guests in Episode 2 are Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy. Hear their origin story, how their audience has evolved, and stick around to watch the masters concoct something delicious with their cold-pressed product. Episodes are released on Wednesdays and can be found at http://watercooler-tv.com/. Watch Episode 2 now: https://www.youtube.com/watch?v=KRQ_cD2QYyg ...

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LinkedIn Advertising: The Best B2B Targeting is Still the Cheapest

LinkedIn's InMail ad placement is nothing new – the platform has been delivering Sponsored InMails to their users’ inboxes for several years. But somehow, advertisers (and LinkedIn itself) still seem slow to recognize the power of this tactic. Advertisers and agencies often opt for the seemingly greater exposure of the LinkedIn newsfeed through the promotion of sponsored content. And while LinkedIn Sponsored Content has its place in any B2B marketing plan, the high Cost Per Click - $15 CPC anyone? - can quickly become cost prohibitive, closing that avenue for a lot of small business or B2B marketers under a tight budget.   Luckily, the exact same set of audience segmentation tools that underpin the highly competitive LinkedIn newsfeed targeting is also behind InMail targeting. The ability to target by job title, job function, industry, or essentially any piece of user provided profile information, coupled with some compelling ad copy and an...

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Tell Your Story and FUNGI Media Launch WaterCooler TV

Video series highlights great stories in the business world in a digestible way Tell Your Story and FUNGI Media have partnered to launch WaterCooler TV, a not-your-typical web series highlighting the thinking and stories of leading entrepreneurs, executives and marketers.   “We’ve been to hundreds of marketing conferences and sat through thousands of presentations,” said George Rafeedie, Co-Creator of WaterCooler TV and Founder of Tell Your Story. “Sadly, a lot of what we hear is a ton of blah, blah, blah.” During each 4-5 minute episode, Co-Creator of WaterCooler TV and Founder of FUNGI Media, Matt Cornelison talks to, and goofs around with, interesting guests filmed around a quintessential water cooler.   ”People need more fun in their lives, especially in the corporate world,” said Cornelison. “The show puts a spin on those cliché watercooler conversations.”   Early guests in WaterCooler TV’s first season will include Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy; Adam...

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Tell Your Story Names Kyle Weiner Content Marketing Manager

Tell Your Story is pleased to welcome Kyle Weiner to the team! As Content Marketing Manager, Kyle will contribute in the areas of content strategy and execution, account management and client relationship building, social media community management, digital and social advertising, public relations and data analytics measurement.   “Kyle brings great experience on board to help us further our B2B PR, content marketing and social media community management activities,” said George Rafeedie, Tell Your Story’s President and Founder. “Our clients respect and value us as true partners in helping them in these areas, and Kyle will help take us to the next level.”   Prior to joining Tell Your Story, Kyle worked with Jasculca Terman Strategic Communications, a leading public affairs firm in Chicago, and most recently with Communications Strategy Group (CSG), a content marketing consultancy based in Denver. While at CSG, Kyle developed into a valuable client account lead and content marketing consultant for several...

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Tell Your Story’s Raquel Roman Named One of Chicago’s Top Women in Marketing

[caption id="attachment_6128" align="aligncenter" width="640"] Photo credit: Digital Megaphone[/caption] Tell Your Story Content Marketing Manager Raquel Roman received a special honor from Digital Megaphone today, International Women's Day. Named one of Chicago's top women in marketing, Raquel was recognized as part of the next generation of brilliant marketers. It's a well-deserved honor, and speaks to the knowledge, dedication, work ethic and marketing savvy we see in Raquel every day at Tell Your Story. SaveSave...

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Parks and Boobs on Giving Tuesday

It's Giving Tuesday, a global day of giving fueled by the power of social media. While you probably have many worthy causes you donate to or fundraise for, let me tell you about these two that you may be interested in donating to this year.    Parks I've had the honor of being the president of the Ouilmette Foundation for the Parks in Wilmette, IL. We have a purpose of helping spread joy by supporting our incredible parks for all to enjoy. If you have an interest in Wilmette Parks and what we support, read more here and donate: ouilmettefoundation.org/donate.   Boobs Through Crossfit Wilmette, I've helped raise money every year for an incredible organization called Barbells for Boobs (B4B). B4B raises funds that supports the early detection of breast cancer. This Saturday I am holding a fundraiser in Wilmette with Crossfit and The Rock House to raise money toward our gym's goal. We would love to see...

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Intern’s View: Tell Your Story Welcomes Lucy Dwyer

Hi! My name is Lucy Dwyer and I’m Tell Your Story’s new summer intern. I’m super excited to get hands-on experience in the world of PR, marketing and storytelling. I’m a rising junior in the Medill School of Journalism at Northwestern University where I’m majoring in journalism, minoring in sociology and pursuing a certificate in Integrated Marketing Communications. At school, I design and write for North by Northwestern, a student-centered magazine, and head up social media for Nine Lives, a storytelling podcast. I’m passionate about using my journalistic skills to build better brands.   Outside of school, I spend most of my time managing my Instagram account, @thefoodiefriend. As a long time lover of food, I started The Foodie Friend in 2015 as an outlet to post the numerous food photos I was accumulating on my phone. Today, I have more than 15,000 followers. I really enjoy exploring new restaurants in Chicago, interacting...

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Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B

When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job.   I want to meet people, be inspired by stories, and feel moved to do something different or be reminded of what I need to do to be more successful and fulfilled.   That said, my highlight of the 2017 Masters of B2B Marketing (I still call it BMA) Conference earlier this month in Chicago was one great slide by keynote speaker Tamara McCleary (@TamaraMcCleary).     Tamara’s talk was on innovative personal branding and becoming an influencer. The slide and discussion that really hooked me included three simple things to think about:   Be real. Be courageous. Lead.   Simple. Powerful. Moving. These are the types of things that...

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