Brand Communications

Social Media Advertising 101: How to Get Started

Social news feeds have become a highly competitive space over the last few years, as platforms such as Facebook, Twitter, LinkedIn, and most recently, Instagram, have opened their self-service advertising models to all businesses. In order to get the maximum results and ROI desired from their content, brands and organizations are finding they have to …

Social Media Advertising 101: How to Get Started Read More »

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job …

8 Steps to Storytelling Success Read More »

“The story is everything.”

Without a doubt, one of the high points of Content Marketing World 2014 was Kevin Spacey‘s closing keynote. Storytelling was at the heart of his address, and he challenged all content marketers to tell better stories. During his presentation, he talked about the three important elements of storytelling: conflict, authenticity and audience. Watch this video of keynote …

“The story is everything.” Read More »

SEO Best Practices for Content Marketers

  “Why are you passionate about what you do?” This hardball inquiry was tossed into a panel discussion I recently participated in at Northwestern University with students who are a part of the Medill Integrated Marketing Communications (IMC) program.   A question that I, like many professionals, ask myself often, I realized that it’s largely …

SEO Best Practices for Content Marketers Read More »

Seen and Heard at Digital Megaphone’s 6th Annual Social Media Masters Summit

#ICYMI #smms14 was a trending topic yesterday on Twitter. Not surprising when 150 social media masters conglomerate in one room, but it certainly speaks to the power of sharing engaging content.       I was able to attend the 6th Annual Social Media Masters Summit hosted by Digital Megaphone in Chicago on May 15. …

Seen and Heard at Digital Megaphone’s 6th Annual Social Media Masters Summit Read More »

Integrate Your Content Marketing with SEO / SEM

This great article states that “nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.”   …

Integrate Your Content Marketing with SEO / SEM Read More »