Business Marketing Association

Lemonade Stands & Business Acumen at BMA Chicago

Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed …

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Tell Your Story Brings Home Social Media Gold

Last night at Moonlight Studios, the Tell Your Story team proudly accepted a Gold Business Marketing Association of Chicago Tower Award in the social media category for work done for client, USG Corporation. It was a terrific event and celebration of the best and brightest in Chicago B2B marketing. Our winning social media program helped …

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SEO Best Practices for Content Marketers

  “Why are you passionate about what you do?” This hardball inquiry was tossed into a panel discussion I recently participated in at Northwestern University with students who are a part of the Medill Integrated Marketing Communications (IMC) program.   A question that I, like many professionals, ask myself often, I realized that it’s largely …

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Marketing So Good Your Customers Would Pay For It

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Jay Baer, author of the best selling book Youtility, kicked off the last day of BMA14 with a rousing discussion about useful marketing. He defined “Youtility” as marketing that is so good, your customers would pay for it. …

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Watch Out, Kids! For B2B Marketers, Social Media is a Gateway Drug

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago The Second City spoof performance on marketers was a tough act to follow today but luncheon keynote speaker Gary Vaynerchuk managed to be equally entertaining to most (and perhaps offensive to some). The VaynerMedia CEO and co-founder, and notable …

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