Career Thoughts

Introducing Our New Summer Interns- Loie and Emma

Hi! My name is Emma Cavalier and I am very excited for this summer at Tell Your Story. I am from Wilmette, Illinois and am a rising junior at Villanova University studying Marketing and Analytics. I worked briefly with Tell Your Story last year, but now I have joined the team full time. I am very excited to grow my experience and learn more about content marketing, communications, telling the stories of companies, and more. As Tell Your Story is rapidly expanding, I hope to expand my education right along with it. At Villanova, I am a part of the Women in Business Club which has really taught me how powerful women can be in the business industry, and has allowed me to participate in many women-centered business programs and organizations. I plan to use the insights I learned from this club in my day to day work at Tell...

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Join Our Team: Account Executive/Content Marketing Manager

Tell Your Story is looking for a full-time Account Executive / Content Marketing Manager to join the team. We are looking for someone with 5+ years experience at a marketing agency or PR firm, in a similar role.   The candidate would need to have the flexibility to work at our downtown Chicago co-working office as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy. Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients in the healthcare, building products and automotive sectors.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts,...

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Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B

When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job.   I want to meet people, be inspired by stories, and feel moved to do something different or be reminded of what I need to do to be more successful and fulfilled.   That said, my highlight of the 2017 Masters of B2B Marketing (I still call it BMA) Conference earlier this month in Chicago was one great slide by keynote speaker Tamara McCleary (@TamaraMcCleary).     Tamara’s talk was on innovative personal branding and becoming an influencer. The slide and discussion that really hooked me included three simple things to think about:   Be real. Be courageous. Lead.   Simple. Powerful. Moving. These are the types of things that...

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Join Our Team: Summer Internship

Tell Your Story is looking for a Summer Intern! The candidate would need the flexibility to work at our downtown Chicago office, as well as at a shared office space in Wilmette. Hours would range from 30 hours to 40 hours per week for an agreed upon month-to-month stipend.   Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients, including healthcare, senior living, building products, software, and more.   Day to day responsibilities to include: Create engaging content for social channels (Facebook, Twitter, LinkedIn, etc.) Blog post and press release writing Measurement and reporting for social media metrics Content curation and research   We will be evaluating candidates based on the following criteria: Major in Marketing Communications or Public Relations Knowledge of available tools and platforms in the social media space Previous internship or...

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Deep Thoughts: Why I Do What I Do

"Why do I do what I do? Plain and simple answer – I want people that I know and like to be happier and more fulfilled." It doesn’t happen every week, but several times a year I am able to take a step back and really think about what I do for a living and the purpose of what I do. And it all comes down to that simple idea -- I love to help people be happier and more fulfilled.   That’s my why.   The most recent example of that happened this past weekend with client MAXDigital at the National Automobile Dealers Association show in New Orleans.   Read about it in my post on LinkedIn Pulse: Why I Do What I Do....

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Tell Your Story welcomes Francesca Berry

Hi! My name is Francesca Berry and I am a new intern for Tell Your Story. I am so appreciative and eager to start my time at Tell Your Story with the team and gain some hands-on experience in the Content Marketing and PR world.   I am a recent graduate from Northwestern University where I majored in Psychology and pursued the Medill School of Journalism Undergraduate certificate in Integrated Marketing Communications. Originally, I am from Canterbury, England but I made the move across the pond four and a half years ago to continue my Academics and Athletics at Northwestern — and I haven’t looked back.   Throughout college, I was a student-athlete on the Varsity Field Hockey team. While it proved to be challenging and definitely tested me at times, it was an unforgettable roller coaster and rewarding experience that I would do over again if I could!   During my time at Tell Your...

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I Am Not a Content Marketer

  “So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied.   “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed.   Excuse me for finally saying something that has been bugging me for quite some time, but didn’t know how to articulate.   Here it goes.   I consider myself a marketer. I am not a content marketer. I am a marketer.   To all attendees of Content Marketing World 2016, we are not content marketers. We are marketers.   We don’t market content. We market stories. We market organizations. We market people. We market causes.   We are marketers.   We build plans and we are strategic. We provide counsel. We develop great and purposeful stories. We implement technology to make our stories more effective and measurable. We learn and we improve. We lead.   We are marketers.   We were inspired...

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5 Reasons Why I Attend Conferences

I’m heading off to Content Marketing World 2016 in Cleveland this morning. This is one of the several investments I make each year to attend conferences, luncheons, webinars, training sessions and other events that get my networking juices flowing.   Why do I attend conferences? Why should you? Here are a few things to think about.   1. I genuinely like networking. I know that not everyone likes to network as much as I do. And sometimes, believe it or not, I have to psych myself up to network. But almost all of the time, I get benefit from making the effort to attend these events and you will too. You just have to try.   2. I actually learn things. Yes, there are always snooze-fest presentations and people you don’t want to be stuck with. But information that is useful sometimes appears when you don’t expect it. So you need to be ready and willing...

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Social Media PR

Join Our Team: Social Media & PR Manager

Tell Your Story, a story marketing agency, is looking for a full-time Social Media & PR Manager to join the team. We are looking for someone with 3-7 years experience at a marketing agency or PR firm, in a similar role. The candidate would need to have the flexibility to work at our downtown Chicago office (WeWork Fulton Market) as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts, and...

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Promotions and New Titles

Promotions and New Titles Are Fun

When you find people you work well with, you want to make it last.  And when you find people who make your clients happy, you really want to make it last. At Tell Your Story, I’ve had the privilege of having two such people work side by side with me, Amanda Pollard and Nicole Benzer.  And it’s about time I recognized them properly!   Amanda Pollard has been promoted to Director, Content & Social Strategy. We have been on a fun journey so far, having first met when I was heading up and growing the Chicago office of what is now gyro. I introduced her to Twitter! True story. She was a skeptic then, but now she jokes she spends half her day on Twitter and the other social channels we use to tell our clients’ stories. She was my first full-time hire at Tell Your Story in 2011, and was an...

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