Events

Influencer Marketing: 12 Takeaways on This Exploding Industry Trend

Influencer marketing is an exploding area of marketing and is expected to be a $10 billion industry in 2020, growing to $15 billion by 2022. Why is it so fast growing? Because influencers actually influence sales. According to Nielson, 92 percent of consumers trust influencer marketing over traditional advertising. Influencers have the authority and trust …

Influencer Marketing: 12 Takeaways on This Exploding Industry Trend Read More »

My Top Three Takeaways from the Social Media Master’s Summit

Last Thursday, I was lucky enough to attend the 2017 Social Media Masters Summit hosted by Digital Megaphone. Morningstar hosted the event, which was described as “Chicago’s premier digital marketing conference, featuring cutting edge sessions from top brand marketers.”  I had a lot of fun learning from the accomplished speakers, networking with fellow professionals and admiring …

My Top Three Takeaways from the Social Media Master’s Summit Read More »

Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B

When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job.   I want to meet …

Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B Read More »