Events

Content Mission Statement – Critical to Telling Your Story

As I gear up for Content Marketing World 2017, my fifth CMW in a row, I’m reflecting on my most valuable insights gleaned by attending. I’m not going to bore you with a list, but I kind of created one anyway. I really just want to share with you the most important one — creating a content mission statement. For Tell Your Story, the development of a content mission statement as part of our strategic planning process has been critical to our ongoing work in developing content and being entrusted as social media community managers for our clients.   Here's a link to what the Content Marketing Institute said about content mission statements in 2015. Some good stuff in the article, but here’s our take.   If your overall marketing, communications and sales efforts are driven by purpose — why you do what you do — your content mission statement and subsequent content becomes...

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Intern’s Perspective: Top 3 Takeaways from Social Media Summit

Before attending the Social Media Masters Summit on Thursday, June 22nd, I knew social media was taking over the world, but this event taught me just how much it truly is. All aspects of social media are growing at a beyond rapid pace, and attending this conference gave me all the tips and tools needed to keep up with this widely growing field. This summit took place on the beautiful 7th floor of Morningstar Inc.’s office in Chicago and was put on by Digital Megaphone. It provided a very interactive and informative experience with a wide variety of talented speakers. Each speaker provided insights to different aspects of social media, but there were a few messages that really stuck out to me and seemed to be reoccurring themes throughout all of the talks.   Listen to the consumer, and then diversify Many companies are stuck under the impression that if they change...

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My Top Three Takeaways from the Social Media Master’s Summit

Last Thursday, I was lucky enough to attend the 2017 Social Media Masters Summit hosted by Digital Megaphone. Morningstar hosted the event, which was described as “Chicago’s premier digital marketing conference, featuring cutting edge sessions from top brand marketers.”  I had a lot of fun learning from the accomplished speakers, networking with fellow professionals and admiring the awesome views from the 7th floor space (they had such a beautiful office – and an outdoor patio to boot!). Here are my top takeaways from my three favorite speakers at the summit.   [caption id="attachment_6048" align="alignright" width="327"] The view from Morningstar's 7th floor patio.[/caption] Engagement is key Jon Harris, Senior Vice President & Chief Communications Officer at Conagra, gave a great talk about the importance of modernizing the ways we market longstanding brands. Whereas in the old days the primary form of communication was a single audience in a front of a TV, now marketers spend...

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Be Real, Be Courageous & Lead— My Big Takeaway from #ANAB2B

When I go to marketing industry conferences these days, I get more inspired by intangibles, rather than the tangible. Give me something that will really move me or get me thinking deep thoughts. Give me something that I could do in my every day life, not just in my job.   I want to meet people, be inspired by stories, and feel moved to do something different or be reminded of what I need to do to be more successful and fulfilled.   That said, my highlight of the 2017 Masters of B2B Marketing (I still call it BMA) Conference earlier this month in Chicago was one great slide by keynote speaker Tamara McCleary (@TamaraMcCleary).     Tamara’s talk was on innovative personal branding and becoming an influencer. The slide and discussion that really hooked me included three simple things to think about:   Be real. Be courageous. Lead.   Simple. Powerful. Moving. These are the types of things that...

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You Can’t Improve without Improv!

Learning effective communication by wearing a chicken hat, dancing and speaking gibberish may sound - for the lack of a better word - weird. I get it, it’s not what you’d normally do at a networking event, but let me tell you, this was no ordinary event. This BMA Chicago Breakfast was led by Erin Diehl from Improve It!   Her aim was to teach us effective communication through improv. It sounded fun and I was intrigued but I got a lot more out of it than expected. Why? Well, there was a purpose. Right then and there we started putting theory into practice. There were no laptops or note taking, this was a roll up your sleeves, we’re doing this kind of BMA Breakfast.   Erin started us off with this simple message: “Our mission is to provide high-energy, laughter-filled team-building workshops that incorporate improvisation.” From there it was all fun and games,...

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Engage, Don’t Push.

I had the pleasure of attending the BMA Chicago January luncheon with Scott Brandt, the CMO of Sprout Social, who discussed the evolution of social media and its business impacts. In case you weren’t aware, engagement is crucial and our approach needs to change. In other words, stop talking, start listening. Here are three social trends Brandt says to look out for in 2017:   From promos to dialogue. To put it simply if you do not speak to your customers they will leave you. One in three customers will leave and go somewhere else if you don’t respond to them via social in time. They expect a response within 4 hours, and that time is shrinking. Social media is not just a function of marketing; it needs to be built based on interdepartmental collaboration including customer service. Attribution & analytics: redefine what matters. Social commerce is real. Seventy-five percent of people...

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Getting To a Great Purpose for Powerful Storytelling

“I had a great day today.”   A simple sentence you may hear often. You may actually say it often. Or maybe not.   “I had a great day today.”   At the opening of our client's OutMatch Insights: Live!, OutMatch CEO Greg Moran talked about what drives him and what drives OutMatch. Simply stated, he wants more people, after a long day of work, to say, “I had a great day today.”   Say it. “I had a great day today.”   That struck me as an incredibly powerful and purposeful reason “why” a company exists. Especially for a company who uses data, analytics and psychology to determine success factors of specific specific people for specific jobs.   “I had a great day today.”   How many people can actually say that after a long day at work?   How many people can say that half the time after a long day of work?   Most of our lives is spent at work or worrying about work. So...

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I Am Not a Content Marketer

  “So, what do you do?” I asked a woman I met at Content Marketing World. “I’m a content marketer,” she replied.   “What do you guys do?” I asked another person I met at the conference. “We developed a content marketing platform for content marketers,” he exclaimed.   Excuse me for finally saying something that has been bugging me for quite some time, but didn’t know how to articulate.   Here it goes.   I consider myself a marketer. I am not a content marketer. I am a marketer.   To all attendees of Content Marketing World 2016, we are not content marketers. We are marketers.   We don’t market content. We market stories. We market organizations. We market people. We market causes.   We are marketers.   We build plans and we are strategic. We provide counsel. We develop great and purposeful stories. We implement technology to make our stories more effective and measurable. We learn and we improve. We lead.   We are marketers.   We were inspired...

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5 Reasons Why I Attend Conferences

I’m heading off to Content Marketing World 2016 in Cleveland this morning. This is one of the several investments I make each year to attend conferences, luncheons, webinars, training sessions and other events that get my networking juices flowing.   Why do I attend conferences? Why should you? Here are a few things to think about.   1. I genuinely like networking. I know that not everyone likes to network as much as I do. And sometimes, believe it or not, I have to psych myself up to network. But almost all of the time, I get benefit from making the effort to attend these events and you will too. You just have to try.   2. I actually learn things. Yes, there are always snooze-fest presentations and people you don’t want to be stuck with. But information that is useful sometimes appears when you don’t expect it. So you need to be ready and willing...

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B2B Marketing Conference

5 Takeaways from #BMA16

I had the pleasure of attending my 4th BMA National Conference this week at the Hilton Chicago. Every year the conference seems to grow and change, this year with the ANA partnership front and center. Regardless, I can always count on the BMA Conference for great networking, quality content and a wealth of insights and ideas to bring back to my job and my clients. Some of the most common themes from this year’s conference included how marketing can and should drive business results, ways to build compelling brands through storytelling, and making marketing more important within organizations.   There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 5 takeaways over the 3-day event.   It’s not B2B or B2C its B2H= Business to Human. While this isn’t a new idea, it bears repeating. Linda Boff, Chief Marketing Office at GE, reminded us that business...

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