Events

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job …

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Be More: Top 5 Themes from #BMA15

“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to …

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Top 10 Takeaways from Day 2 of #BMA15

There were some really strong presentations at BMA15 Thursday. I like the cadence of this conference, with most sessions half an hour or 45 minutes long—enough time to delve into a topic without getting slow. There were many remarkable speakers today; heavy hitters from companies like Forrester Research, Pinterest, Dow and Daimler Trucks. Here are …

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Top 10 Takeaways from BMA15 Chapter Leader Day

No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA.   As promised, no long …

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B2B Marketers Can Learn a Thing or Two from the LMA

I recently had the opportunity to attend the Legal Marketing Association (LMA) Annual Conference on behalf of client One North Interactive, a digital marketing and technology agency that has historically worked with some of the world’s largest and most prominent law firms.   Maybe it was due to the event backdrop, which was set on …

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Just Use a Pencil: Knowing How to Apply Big Data

What do marketing, sales, finance, and IT professionals have in common? Apparently, we’re all really confused about big data. More specifically, how to use the vast amounts of data we have at our fingertips. By (Wikipedia) definition, big data is “any collection of data sets so large or complex that it becomes difficult to process them using …

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“The story is everything.”

Without a doubt, one of the high points of Content Marketing World 2014 was Kevin Spacey‘s closing keynote. Storytelling was at the heart of his address, and he challenged all content marketers to tell better stories. During his presentation, he talked about the three important elements of storytelling: conflict, authenticity and audience. Watch this video of keynote …

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