Events

SVM Debuts New Brand Identity at #SHRM13

  What annual conference connects over 15,000 human resource professionals to 800 exhibitors under one roof? None other than the Society of Human Resource Management (SHRM) expo! Tell Your Story had the opportunity to witness the excitement firsthand this week at the SHRM 2013 Annual Conference & Expo at McCormick Place. This year’s turnout was …

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NeoCon: The Ultimate Paradise for Architects & Designers

If you’re an architect or designer, you’ve undoubtedly heard about and have likely attended NeoCon, the largest design exposition and conference for commercial interiors in North America. A show chock-full of inspiration and innovation, this is where creativity came to life for over 40,000 A&D professionals and over 700 exhibitors last week at Chicago’s Merchandise …

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5 Ways to Maximize Trade Shows with PR and Social Media

Let’s face it. Trade shows are expensive. Between renting the booth space, paying for your team’s travel expenses, creating an attractive booth, printing literature, and purchasing giveaway items, trade shows can be a major investment and eat up a large portion of your overall marketing budget. So why not maximize your spend by using public …

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Chickens, Brand Architecture and Other Things I Learned at #BMAGROW

I’m still digesting all of the great presentations and experiences from this year’s, 2012 Business Marketing Association National Conference, GROW, but here are a few things I learned:   Chickens and Brand Architecture Just Don’t Mix   You had me at chickens, but lost me at architecture. I loved the start of the presentation by …

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