Interesting Things

WaterCooler TV Episode 2: Twisted Alchemy’s Kim and Scott Holstein

If you missed the launch of our new web series WaterCooler TV with partner FUNGI Media, you’re in luck: you’re only down two episodes to catch up on if you watch now! Our featured guests in Episode 2 are Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy. Hear their origin story, how their audience has evolved, and stick around to watch the masters concoct something delicious with their cold-pressed product. Episodes are released on Wednesdays and can be found at http://watercooler-tv.com/. Watch Episode 2 now: https://www.youtube.com/watch?v=KRQ_cD2QYyg ...

Continue Reading

Tell Your Story and FUNGI Media Launch WaterCooler TV

Video series highlights great stories in the business world in a digestible way Tell Your Story and FUNGI Media have partnered to launch WaterCooler TV, a not-your-typical web series highlighting the thinking and stories of leading entrepreneurs, executives and marketers.   “We’ve been to hundreds of marketing conferences and sat through thousands of presentations,” said George Rafeedie, Co-Creator of WaterCooler TV and Founder of Tell Your Story. “Sadly, a lot of what we hear is a ton of blah, blah, blah.” During each 4-5 minute episode, Co-Creator of WaterCooler TV and Founder of FUNGI Media, Matt Cornelison talks to, and goofs around with, interesting guests filmed around a quintessential water cooler.   ”People need more fun in their lives, especially in the corporate world,” said Cornelison. “The show puts a spin on those cliché watercooler conversations.”   Early guests in WaterCooler TV’s first season will include Kim and Scott Holstein, founders of cold-pressed juice company Twisted Alchemy; Adam...

Continue Reading

Tell Your Story Expands Digital Media, Lead Gen Capabilities

We are very excited to announce that we have greatly expanded our digital media planning and buying capabilities with the addition of Joe Porter as our new Director, Digital Paid Media. Joe comes to us with over twelve years of digital media buying experience, most recently with Cengage Learning, where he led a team of marketers in a similar role.   We have known and collaborated with Joe for a long time. He builds on our capability of paid social media and expands us into search engine marketing, digital display advertising, and remarketing, as well as bolstering our overall planning and analytics capabilities.   While Tell Your Story has implemented broad digital media buying for years, especially social media buying, Joe brings a depth of knowledge and capability that greatly enhances our offerings. We have always been broad integrated marketers. With Joe on board it helps us think and implement on more of the...

Continue Reading

Tell Your Story Names Kyle Weiner Content Marketing Manager

Tell Your Story is pleased to welcome Kyle Weiner to the team! As Content Marketing Manager, Kyle will contribute in the areas of content strategy and execution, account management and client relationship building, social media community management, digital and social advertising, public relations and data analytics measurement.   “Kyle brings great experience on board to help us further our B2B PR, content marketing and social media community management activities,” said George Rafeedie, Tell Your Story’s President and Founder. “Our clients respect and value us as true partners in helping them in these areas, and Kyle will help take us to the next level.”   Prior to joining Tell Your Story, Kyle worked with Jasculca Terman Strategic Communications, a leading public affairs firm in Chicago, and most recently with Communications Strategy Group (CSG), a content marketing consultancy based in Denver. While at CSG, Kyle developed into a valuable client account lead and content marketing consultant for several...

Continue Reading

Introducing Our New Summer Interns- Loie and Emma

Hi! My name is Emma Cavalier and I am very excited for this summer at Tell Your Story. I am from Wilmette, Illinois and am a rising junior at Villanova University studying Marketing and Analytics. I worked briefly with Tell Your Story last year, but now I have joined the team full time. I am very excited to grow my experience and learn more about content marketing, communications, telling the stories of companies, and more. As Tell Your Story is rapidly expanding, I hope to expand my education right along with it. At Villanova, I am a part of the Women in Business Club which has really taught me how powerful women can be in the business industry, and has allowed me to participate in many women-centered business programs and organizations. I plan to use the insights I learned from this club in my day to day work at Tell...

Continue Reading

Join Our Team: Account Executive/Content Marketing Manager

Tell Your Story is looking for a full-time Account Executive / Content Marketing Manager to join the team. We are looking for someone with 5+ years experience at a marketing agency or PR firm, in a similar role.   The candidate would need to have the flexibility to work at our downtown Chicago co-working office as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy. Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients in the healthcare, building products and automotive sectors.   Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts,...

Continue Reading

Tell Your Story’s Raquel Roman Named One of Chicago’s Top Women in Marketing

[caption id="attachment_6128" align="aligncenter" width="640"] Photo credit: Digital Megaphone[/caption] Tell Your Story Content Marketing Manager Raquel Roman received a special honor from Digital Megaphone today, International Women's Day. Named one of Chicago's top women in marketing, Raquel was recognized as part of the next generation of brilliant marketers. It's a well-deserved honor, and speaks to the knowledge, dedication, work ethic and marketing savvy we see in Raquel every day at Tell Your Story. SaveSave...

Continue Reading

Parks and Boobs on Giving Tuesday

It's Giving Tuesday, a global day of giving fueled by the power of social media. While you probably have many worthy causes you donate to or fundraise for, let me tell you about these two that you may be interested in donating to this year.    Parks I've had the honor of being the president of the Ouilmette Foundation for the Parks in Wilmette, IL. We have a purpose of helping spread joy by supporting our incredible parks for all to enjoy. If you have an interest in Wilmette Parks and what we support, read more here and donate: ouilmettefoundation.org/donate.   Boobs Through Crossfit Wilmette, I've helped raise money every year for an incredible organization called Barbells for Boobs (B4B). B4B raises funds that supports the early detection of breast cancer. This Saturday I am holding a fundraiser in Wilmette with Crossfit and The Rock House to raise money toward our gym's goal. We would love to see...

Continue Reading

Content Mission Statement – Critical to Telling Your Story

As I gear up for Content Marketing World 2017, my fifth CMW in a row, I’m reflecting on my most valuable insights gleaned by attending. I’m not going to bore you with a list, but I kind of created one anyway. I really just want to share with you the most important one — creating a content mission statement. For Tell Your Story, the development of a content mission statement as part of our strategic planning process has been critical to our ongoing work in developing content and being entrusted as social media community managers for our clients.   Here's a link to what the Content Marketing Institute said about content mission statements in 2015. Some good stuff in the article, but here’s our take.   If your overall marketing, communications and sales efforts are driven by purpose — why you do what you do — your content mission statement and subsequent content becomes...

Continue Reading

Intern’s Perspective: Top 3 Takeaways from Social Media Summit

Before attending the Social Media Masters Summit on Thursday, June 22nd, I knew social media was taking over the world, but this event taught me just how much it truly is. All aspects of social media are growing at a beyond rapid pace, and attending this conference gave me all the tips and tools needed to keep up with this widely growing field. This summit took place on the beautiful 7th floor of Morningstar Inc.’s office in Chicago and was put on by Digital Megaphone. It provided a very interactive and informative experience with a wide variety of talented speakers. Each speaker provided insights to different aspects of social media, but there were a few messages that really stuck out to me and seemed to be reoccurring themes throughout all of the talks.   Listen to the consumer, and then diversify Many companies are stuck under the impression that if they change...

Continue Reading