Interesting Things

SVM Debuts New Brand Identity at #SHRM13

  What annual conference connects over 15,000 human resource professionals to 800 exhibitors under one roof? None other than the Society of Human Resource Management (SHRM) expo! Tell Your Story had the opportunity to witness the excitement firsthand this week at the SHRM 2013 Annual Conference & Expo at McCormick Place. This year’s turnout was reportedly the largest in the show’s history—even the show’s Twitter hashtag, #SHRM13, was a trending topic on the social media site.   With a guest speaker lineup including Hillary Rodham Clinton, Blake Mycoskie, and Mark Kelly and Gabby Giffords, hundreds of educational sessions, and a performance by Kelly Clarkson, there was undoubtedly enough to be excited about. However, the Tell Your Story team was most enthusiastic about the chance to work hand-in-hand with client SVM, a global leader in incentive and motivation solutions, in their booth.         Over the past few months, Tell Your Story developed and launched an integrated...

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NeoCon: The Ultimate Paradise for Architects & Designers

  If you’re an architect or designer, you’ve undoubtedly heard about and have likely attended NeoCon, the largest design exposition and conference for commercial interiors in North America. A show chock-full of inspiration and innovation, this is where creativity came to life for over 40,000 A&D professionals and over 700 exhibitors last week at Chicago’s Merchandise Mart.   As a NeoCon newbie, I was amazed to see how celebrated and highly regarded the show is throughout the A&D community—truly a creative’s paradise. Whether you’re drifting through Steelcase’s colossal permanent showroom on the 3rd floor, exploring the exhibitor booths on 7 and 8, or trying to navigate the elevators and food court during the lunch rush, you can’t escape the sense of excitement and urgency from tens of thousands of people trying to soak it all in.   Tell Your Story client, USG Corporation, was exhibiting their new Pixels Wall Mounted Panels so most of my...

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Sometimes You Need a “Get to the Ball” Strategy

It’s important at some point in your career to realize what you can and cannot do as a professional. Once you realize your strengths, weaknesses, likes, dislikes, limitations and opportunities, you will have a much happier career.   Take my soccer coaching career as an example. Now I’m not a soccer guy. Far from it. But I do love seeing my boys (8 and 5 years old) in competition and running out there. One day, I get asked to help out the main coach at practice. I was hooked.   My soccer coaching skills consist of a little stretching, some fun, humor and a lot of energy focused on one thing – “get to the ball!” For pre-K to second grade, it has worked out well. I have a great winning percentage, happy boys and appreciative parents who give me gift cards at the season-ending pizza party.   [caption id="attachment_1426" align="aligncenter" width="300"] The Red Lightening posted...

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The Chicago Tribune Honors Boston Marathon Tragedy With Heartfelt Ad

On April 15th, 2013, the eyes of the world turned to the Boston Marathon as tragedy engulfed a day of tradition and celebration. In the wake of the bombings, social media erupted as the nation turned to the Internet desperate to connect for more information, reassurance, and to check on friends and family. What to do during a tragedy such as the events that occurred at the Boston Marathon is always a delicate and difficult situation for the media.   While thoughts, prayers and condolences seemingly overtook social media sites, one of the most memorable and genuine responses came from an unlikely source- The Chicago Tribune. Plastered on the front page of the Sports section, The Tribune honored Boston by connecting both cities through their love and dedication of sports. In the world of sports, to cheer for the rival is unconventional and unheard of, but with over 11,000 likes, 12,000+ shares, and...

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Celebrate the Super Mom

Karen Rafeedie Story WriterAs you all should know, today is International Women’s Day. And as I thought about all of the great women that have made this world what it is today, my mind kept going to my wife and how she describes herself on her LinkedIn Profile.
Karen Rafeedie
Creative Director | Writer | Super Mom


We’re fortunate to live in a world today that allows women like my wife to have a choice to pursue a career and be fulfilled professionally, and at the same time have the ability to be the Super Mom that she absolutely is.  My boys and I are truly blessed to have her.


Karen has been fortunate to be employed for ten years for a woman-owned business, Remedy. The leaders of Remedy are Super Moms in their own right. And it’s been amazing seeing Karen keep growing at Remedy while at the same time developing into the incredible mother that she is, doing the things that great mothers do.


So as this day winds down, take a moment and think of a woman or two you can celebrate. Mine was pretty close to home, and I’m extremely grateful for that.