Social PR News

Six Types of Networkers Everyone’s Met

Types of Social Community NetworkersNote: We originally developed a list of “types of networkers” in 2009 and were inspired to refresh and republish. It served as a great conversation starter at a recent Business Marketing Association Chicago event, and we think it can help people improve who they are as a networker. 


It’s about to be that time of year again when we in the business world reexamine our (now digital) Rolodexes and start thinking about the connections we’ve made over the past year. For some of us that means embarking on an office scavenger hunt to gather up the dozens of business cards we’ve collected over the last 12 months. For others it means finally getting around to connecting with our coworkers on LinkedIn.


We are also going into the holiday portion of the networking season where good cheer and business cards are exchanged liberally. Networking, my friends, both online and face-to-face, is as important as ever.


It’s an undeniable fact that if there is one key to success in the professional environment of the 21st century, it’s networking. So what kind of networker are you? At Tell Your Story we’ve come up with a short list of the different types of networkers we’ve encountered over the years.


The “Feel Good” Networker –

You’re fulfilled both professionally and personally by networking. You love the art of networking and everything about it, but you’d rather describe yourself as a people person than a networker. There’s no place you won’t start a conversation with someone new. In fact, you met your most recent client during a layover in Albuquerque. Your friends no longer bother introducing you at parties – they assume everyone already knows you – and your iPhone takes hours to backup the number of contacts in your address book. You love helping others through networking and making connections that make sense. You’re good at it, and it has helped you and others be more successful.


The “I Have to Network” Networker –

You’re on the hunt for something, whether it be a new job, new business or a new hire, and you’ve decided to turn to networking. You dust off that stack of business cards you bought a few months back and realize you should have opened the package a lot sooner – hind-sight is always 20/20. You spend the next few days, weeks, or months networking like crazy until that new job is secured, then you shove those business cards back into black hole that is your desk drawer and await the next time you need them.


The “I Hate Networking” Networker –

You know who you are. Whenever you see a networking article on your Google Reader feed you sigh deeply. You get it, networking is important, but you’re holding out for the study that proves it’s just a fad. Besides, you can’t figure out where these people find the time to go to after work events and be active in professional organizations without sacrificing a personal life. You show up only to the events you’re obligated to attend and quickly make an exit when the opportunity presents itself. At the end of the day you pack up and head home and that’s the way you like it.


The “Uncomfortable” Networker

You’ve read books, attended seminars and even resorted to infomercial kits about networking. However, there’s a big gap between theory and practice and no matter how much time and money you invest, you just can’t seem to get comfortable doing it. Instead of making that first step you wait for someone to approach you. Many times you’ve found solace in clinging to the “I Hate Networking” Networker while nervously sipping your club soda and checking your watch – and at the end of the night you realize you forgot to ask for his/her card.


The “Obnoxious” Networker –

You go into every interaction with an agenda to make contacts and you’re always armed with business cards. Sometimes you get an inkling that the person you approached doesn’t want to hear your elevator speech, but you keep going. Your friends and coworkers roll their eyes at your tactics, but you know they work – you have successfully established an extensive database of contacts. This holiday season you’re slipping a networking book into the office grab bag and you don’t care who thinks that’s obnoxious.


The “You Should Go Network” Networker –

You’re a distant cousin of the “Feel Good” and “Obnoxious” Networkers. You love networking and have seen its benefits influence your own life. Now you want everyone you know to follow your lead. You instantly shoot emails to your friends and coworkers about networking opportunities and in the past you’ve had to fight off the urge to create a LinkedIn account for your spouse. Some people may call you pushy, but you know that you’re just giving good advice – even if it’s unwanted. “I Hate Networking” knows you’re right, and they probably hate you for it.


Here are some additional types of networkers we’ve heard from you in the past:


  • The “Job Hunter” Networker – Signs up for volunteer committees, then disappears once employed. Contributed by Cindy Droog @cindydroog.
  • The “Connector” Networker – Taking a page out of Malcolm Gladwell’s “The Tipping Point,” the connector builds bridges by offering up their contacts as resources to others. Contributed by Dick Strassburger @strass.
  • The “Networking Makes Me Feel Dirty” Networker – Feels as if networking is a dirty art perfected by politicians and copied by business professionals for their own gain. Contributed by Karrie Sullivan @shecanmarketing.


What are your thoughts about the category you fit into and what other types of networkers have you found out there?

Tell Your Story Joins Daymarck in Las Vegas

Social Community Professionals


This past week we packed our bags and headed west to support our client Daymarck at the 2011 National Association for Home Care & Hospice (NAHC) 30th Annual Meeting and Exposition in Las Vegas. The exposition, which took place from October 1st through the 5th, is the nation’s largest trade association representing the interests of home care professionals.


We spent the week speaking with home health care professionals from across the country about the challenges they face in their industry and how Daymarck can help. Founded in 2007, by Nick Dobrzelecki, Daymarck is a remote medical coding company that aims to make the coding process as pain-free as possible for home health agencies. In a nutshell, Daymarck takes care of the coding and paperwork so that home health care workers can focus on what really matters – patient care. Intrigued? Watch the video we created for Daymarck for more information on how it all works.


In addition to attending, Tell Your Story’s efforts for the NAHC Conference included:


  • Creating Daymarck’s booth and all marketing collateral in-booth
  • Conducting media relations, meeting with industry reporters to secure Daymarck coverage in the news
  • Tweeting, Facebooking, and blogging before, after and during the show, including capturing photos and videos from the show floor
  • Developing press releases about Daymarck news
  • Creating a survey on an industry hot topic which resulted in hundreds of responses
  • Developing promotions and giveaways to drive traffic and engagement
  • Sending e-blasts about NAHC activities and Daymarck news
  • Creating a direct mail piece driving traffic to the booth
  • Supporting sales efforts with message development for sales team, follow up strategy and overall direction


This is just some of the latest work we’ve done for Daymarck. We’ve helped grow this startup over the past 2.5 years during which we developed and executed a full integrated marketing communications plan to build their brand in the home care industry, drive leads and support sales. We are true partners in their effort to improve the home health industry one code at a time.


Want to see more of our work on behalf of Daymarck? Follow Daymarck on Twitter and Facebook.

A Day in the Life of an Entrepreneur



Tell Your Story is one of five finalists in Crain’s Chicago Business’ annual “A Day in the Life of an Entrepreneur” video contest.


The contest’s goal is to give an insight into the entrepreneurial experience. We invite you to check out our video to learn more about Tell Your Story, including how it came to be, challenges, a tour of the office and some of our client work.


Voting ends Friday, Sep. 30th and a winner will be announced on or around Monday, Oct. 3.
Check out the contest here.

Tell Your Story with Social PR

Tell Your Story with Social PR


Tell Your Story PR and Social Media Manager Amanda Stewart talks about our capabilities in the area and the work for a few clients.

Tell Your Story’s PR & Social Media Manager Amanda Stewart talks about Social PR and the great results we are getting for our clients. Recorded at the Great American Trucking Show in Dallas in August 2011.

Social Media Drives Membership

Social Media Membership


The August issue of the national Business Marketing Association newsletter features how social media is helping drive membership for the Chicago chapter. We are big supporters of the BMA and play a role in keeping it the nation’s strongest chapter. Check out some of the things we’ve been involved with to make thing happen for this great organization.

Intern’s view – Make Your Connections Count

On July 27 2011, the Tell Your Story team and I had the wonderful opportunity to attend Sima Dahl’s launch party for her new book she co-authored called Make Your Connections Count. The event was held in the beautiful Metropolitan Club at the Willis Tower. Tell Your Story’s Founder, George Rafeedie, was the co-host of the event and gave a rousing introduction. The night was filled with networking, fabulous hors d'oeuvres, and a speech from the one and only Sima Dahl.   Simaspoke to her close colleagues and fans about her pivotal career choices and the path that led her to where she is now. As a University of Illinois graduate,Sima Dahl launched Parlay Communications in 2008 to advise professionals on digital branding and communications. She has helped hundreds of job seekers and ladder climbers learn the art of networking both in-person and online. Sima teaches how to utilize social media...

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We Love Trade Shows – Here’s Where We’ll Be

Brand and Marketing CommunicationTrade show attendance may be on the decline, but we don’t care. People are still attending meaning there are leads to be had and relationships to be formed. Of course, companies may not be able to spend as much as they did in the past, but attendance at key shows in your industry are still great opportunities to make things happen for your business.We see trade shows as a perfect opportunity to tell your story before, during and after the shows you attend. If done well, a show can be the center of the integrated mix of brand and marketing communications that inspire customers and prospects to ask and learn more about why you are so special – face-to-face.We are currently in San Diego at the National Association of Home Care and Hospice (NAHC) Financial Managers Conference with home care coding client, Daymarck. In October, we’ll be attending NAHC’s annual show with Daymarck in Vegas.


In a totally different industry, we will be helping clients OnRamp Transportation Services and Equinox Owner-Operator Solutions reach independent truckers at two industry trade shows in the coming months. OnRamp is the only organization suited to provide equipment (trucks and trailers), financing and business services to ensure a trucker’s success. Face-to-face with this crowd is key.


We will be helping OnRamp and Equinox at the Expedite Expo in Wilmington, Ohio, an event for truckers who specialize in expedited truck runs (fast/overnight). In August, we’ll travel to Dallas for The Great American Trucking Show – the convention of trucking professionals.


Amanda Stewart, our new PR & social media manager has traveled the building products trade show circuit for the past three years, meeting with industry reporters, capturing photos and videos, and live-tweeting from shows such as the International Roofing Expo and INTEX (Interior-Exterior) Expo.


So, as you can see, we love trade shows. We’re not so great at assembling the booths themselves, but I did put up a small one today. However, as part of a team looking to leverage their trade show presence, we can make things happen. That’s why we love trade shows.


Stay tuned for a recap of the shows and follow us on Twitter and Facebook for live updates and photos.


If you have a show coming up and need to tell your story there, contact us.