Tell Your Story interview with Google’s Jennifer Howard. Jennifer is head of Google’s btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn’t only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers and software companies…etc.
Effective Lead Generation for Medium BtoB Businesses
George Rafeedie loves bringing people together to achieve things they couldn’t accomplish on their own. One way George achieves this purpose is through his story marketing agency, Tell Your Story Brand Communications Inc. (Tell Your Story). George started Tell Your Story, based in the Chicago area, in 2009 after several years at agencies and in corporate roles, including starting the Chicago office of what is now Merkle B2B (Dentsu). Prior to that, George spent a few years in corporate PR and marketing roles with Baxter Healthcare Corporation and Arthur Andersen. Prior to that, George started his career at a PR firm and B2B marketing agency in Cincinnati. In between, he received a masters in Integrated Marketing Communications from Northwestern University’s Medill School. His undergrad degree in journalism and PR is from Ohio University.

