Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago

Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the YouTube generation, is not defined by your birthdate, but rather your mindset (yes Baby Boomers you can be a Gen C’er too!). The C stands for connection, creation, community and curation.

The YP presenters painted a vivid picture of who Gen C is and how you can reach them. Here are a few highlights:

• They create 100x more content than you can. So hand over the microphone and listen up!
• They know more about you than you think. So be found!
• They check reviews and with their peers before making a buying decision. What will they find out about you?

Kudos to Nick, Corvette, Jonah, Michelle and the rest of the Gen C presenters, you really rocked it!