One of the things we are often asked to do with our clients is to help plan for major trade show events. In the case of home health coding client Daymarck, we manage all marketing activities and support sales effort leading up to, during and after major shows. While on site, we perform a number of traditional trade show marketing and lead generation tasks, but we also work hard at integrated social media tactics to spread the word on Daymarck’s unique offering to the industry. We also serve as spokespeople on behalf of our clients. In addition to the video below found on our YouTube Channel, we are very active on Twitter, Blogger and getting our Facebook presence off the ground.

Being a small company, Daymarck is unique in that it is pushing the envelope to leverage all of the tools and technologies available to spread the word to the industry. Even if you are smaller, with smaller budgets, you can make a big impact in today’s marketing world mixing the traditional (trade shows) with the evolving (social media).