For businesses just getting started on social media, looking to boost their profile, or heighten engagement levels, it can be tempting to purchase fake clicks, which can be purchased for as little as a half cent.
While “click farms” have become lucrative in the social media industry, there is no upside for businesses who engage in this practice.
According to Twitter’s Jim Prosser, “In the end, their accounts are suspended, they’re out the money and they lose the followers.”
Buying fraudulent clicks and follower accounts is a surefire way for businesses to lose all credibility in the social media world. Read on to learn how companies are cracking down on this trend.
“Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore ‘click farms,’ where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers.”