SANJEEV: As we sit in the airport contemplating our 15 hour flight across the world, I am thinking about a past that is so much a part of my future. I return to the streets I grew up in, with George, introducing him to the food I ate and loved, and the people that are family. This journey should be interesting as we mix business and pleasure and indoctrinate George in the ways of India.
Reflections
George Rafeedie loves bringing people together to achieve things they couldn’t accomplish on their own. One way George achieves this purpose is through his story marketing agency, Tell Your Story Brand Communications Inc. (Tell Your Story). George started Tell Your Story, based in the Chicago area, in 2009 after several years at agencies and in corporate roles, including starting the Chicago office of what is now Merkle B2B (Dentsu). Prior to that, George spent a few years in corporate PR and marketing roles with Baxter Healthcare Corporation and Arthur Andersen. Prior to that, George started his career at a PR firm and B2B marketing agency in Cincinnati. In between, he received a masters in Integrated Marketing Communications from Northwestern University’s Medill School. His undergrad degree in journalism and PR is from Ohio University.