B2B Marketing Conference

5 Takeaways from #BMA16

I had the pleasure of attending my 4th BMA National Conference this week at the Hilton Chicago. Every year the conference seems to grow and change, this year with the ANA partnership front and center. Regardless, I can always count on the BMA Conference for great networking, quality content and a wealth of insights and ideas to bring back to my job and my clients. Some of the most common themes from this year’s conference included how marketing can and should drive business results, ways to build compelling brands through storytelling, and making marketing more important within organizations.   There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 5 takeaways over the 3-day event.   It’s not B2B or B2C its B2H= Business to Human. While this isn’t a new idea, it bears repeating. Linda Boff, Chief Marketing Office at GE, reminded us that business...

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The Tell Your Story family is growing!

We're talking about our very own Amanda Pollard, who's expecting her first child in February.   If you know Tell Your Story, you know Amanda. She was the agency's first full-time employee and is an award-winning marketing and social media powerhouse who plans and executes some of our most visible and successful client campaigns. As she prepares for her pending arrival, the Tell Your Story team threw her a surprise baby shower to send her off in style. And speaking of style, you should see the adorable nursery she and her husband Ben designed and furnished in anticipation of their coming arrival.   Please join us in wishing Amanda and her family the very best during this exciting time!...

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People News at Tell Your Story!

I am happy announce that Tell Your Story has added to our full-time team and now have THREE full time team members. As you may know, we are lean, nimble and flexible. But growing. We still want to stay lean and mean, and that means using a combination of full-time and dedicated contractor resources to help tell the great stories of the clients we serve.   [caption id="attachment_1362" align="aligncenter" width="225"] Laura's welcome committee - Max & Alex.[/caption]   Joining us today is Laura Cunningham, who has worked with Tell Your Story almost since our inception and worked with me back to my days at Baxter Healthcare and HSR Business to Business (now gyro). More on Laura later, but we welcome her to the full-time team. She joins us as a Senior Account Manager.   I am also very proud to announce the promotion of Amanda Pollard to Senior Public Relations & Social Media Manager. Amanda has...

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Congratulations Amanda!

Amanda Stewart, Amanda Pollard, & Social PRAmanda Stewart, now Amanda Pollard, our PR & Social Media Manager, got married last weekend. To say it was an incredible wedding is an understatement.Not only was the bride beautiful, the groom didn’t look to shabby either. And the setting, an estate in a northwest suburb of Chicago, was out of a fairy tale. I’m not sure how she did all the wedding planning while serving the needs of our clients all these months, but now I really know she can work under pressure!

 

My biggest congratulations to Amanda and her husband Ben. It was great to share in her special day.