BMA

Top 10 Takeaways from BMA15 Chapter Leader Day

No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA.   As promised, no long …

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Tell Your Story Brings Home Social Media Gold

    Last night at Moonlight Studios, the Tell Your Story team proudly accepted a Gold Business Marketing Association of Chicago Tower Award in the social media category for work done for client, USG Corporation. It was a terrific event and celebration of the best and brightest in Chicago B2B marketing.   Our winning social …

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Chickens, Brand Architecture and Other Things I Learned at #BMAGROW

I’m still digesting all of the great presentations and experiences from this year’s, 2012 Business Marketing Association National Conference, GROW, but here are a few things I learned:   Chickens and Brand Architecture Just Don’t Mix   You had me at chickens, but lost me at architecture. I loved the start of the presentation by …

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Stealing the Highest Form of Flattery?

If there is one thing we took away from attending the Business Marketing Association‘s Marketing Innovators Luncheon on October 12th, it’s that original ideas are overrated in the marketing world. The luncheon’s special guest and speaker, Dan Michelson, introduced the controversial idea. Michelson, Chief Marketing Officer at Allscripts, the most utilized electronic health record solutions …

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